Every Business Needs a Social Media Strategy If you’re in public for more than five minutes, you’ll notice that most people are using their smartphones. Social media has become a significant and influential part of people’s lives, and businesses that capitalize on that free advertising are a step ahead of the competition. Being on social media…
Why You Should Hire a Marketing Agency You’ve decided you need help with marketing your product or service and you’ve joined millions who know that digital marketing is a more cost-effective and valued way to reach qualified customers. Digital agencies come in many shapes and sizes, from high-end global clients to boutique and specialty agencies.…
Local search engine optimization, or local SEO, is essential for the success of local businesses. If you serve patrons or clients in a specific area, you need to be sure that your potential customers are aware of your presence. Local SEO improves your online visibility so that people in your area can find your website.…
Digital marketing is super active and continuously changing at an alarming rate. Tons of new strategies get invented every time, influencing the nature of marketing for many businesses. This is why your business needs to keep up with the latest advancements in the industry. No one can wish to start a business today and lag…
2020 saw the world go through some significant changes that altered the digital marketing landscape. With the introduction of new technology, shopping from the comfort of your home has never been easier. Brands now face a new terrain when it comes to consumer behavior. As a digital marketer, it is necessary to stay ahead of…
Have you ever been influenced to buy a product when you saw someone you follow on social media use the product itself? If so, you have succumbed to the power of influencer marketing. You might not have even noticed they were trying to sell a product to you, but they made the product seem like…
Google Ads Or Facebook Ads? Google ads are paid advertisements that are offered by Google. These Google ads often appear when one uses the Google search engine. The paid ad is part of the search results that will pop up on Google.com. Google advertising is centered on keywords. A Facebook ad, on the other hand,…
Google’s algorithm is used to deliver you the best possible search results for a query. It uses a combination of smaller algorithms and ranking signals to match your search queries with web pages that match your search’s intent. It is essential to understand Google’s algorithm updates to optimize your site properly. Google’s algorithm is continuously…
When it comes to social media, new platforms are popping up every day. So it’s not surprising that many business owners are concerned about where they should spend most of their advertising efforts. This is especially the case when it comes to older sites like Facebook. Facebook is a platform that’s been around since 2004.…
Content is king in digital marketing. Consumers have become more revolutionized and demanding. They are slowly losing interest in sales pitches that only push them to buy a brand. They have now shifted focus to companies that deliver to relevant and valuable information. That is why content marketing is quickly gaining traction among marketers. Some…