Search Engine Optimization For Oklahoma City Business

By Krush Digital,

Google, Bing, Yahoo, and a few others are the new Yellow Pages. If you own a business, you want your contact information to be the first thing the public sees when searching for your product or service. The place they are searching is the Internet, and the way they find you is your website. If you want to be found first, you need to be found on page one on a Google search. To make this happen, you need to at least know the basic concepts of search engine optimization (SEO).

Search engine optimization (SEO) is the process of making your online information look more appealing to search engines, which will ultimately get your content served before others. Getting your content on Google’s first page is a process determined by Google with an algorithm that takes over 200 points into consideration. The best search engine optimization (SEO) looks at the 200+ points, and then tries to check as many boxes as possible for Google’s approval.
How do you get first on a Google page search? The most basic SEO search optimization thing you can do is make sure your website content has text that represents what you want to be found for. Google knows what the site is about by what is written on the page. If you want to be found for plumbing, your website, at the very least, should contain the word plumbing. Simply, if the words are not on the website –your webpages will not rank for them.

The next basic SEO search optimization concept is again about content. Google is all about serving up useful information. If your content is well written and helpful – it will be served before information filled with bad writing, random photos or irrelevant subject matter. Google places a higher value on webpage content that is making changes or improvements to a website. Fresh content is a great search engine optimization (SEO) best practice. The quality of your content, and your website’s history of change, will make a difference in the way Google decides how to serve up your information.
Reliability is the next basic factor to consider when thinking in terms of search engine optimization (SEO). Google looks at where the information is coming from to establish credibility. Things like, the age of your domain name registration, and how long a domain’s registration is prepaid, can establish credibility or make you look like a risk. Google can determine how established the information provider is by looking at how a website is connected to others on the Internet. Websites that have established a more dominant presence online will seem more credible to Google. Websites that are associated with links to well-known sources of reputable information, like a university or local media source, will be considered more credible by association.

Getting the best page-one placement on a Google search is the number one priority at Krush Digital. Search engine optimization (SEO) helps people get their webpage found and moved closer to the first page during relevant keyword searches. All sources of information about a company should ultimately have search engine optimization (SEO) being configured to direct attention to the company’s website. Television commercials should display and direct people to the company’s web address. Radio ads should audibly broadcast the way to find the company’s website, and all print collateral should attempt to get people to visit the website. Click through traffic from website visitors will increase your rankings.

If you want to increase your company’s Google search rankings, call Krush Digital. We have used search engine optimization to help many companies improve search rankings in Google search results. The SEO consultation is free, and we have a few different ways to provide the help you may need.

Rusty Holzer is the Director of Operations, SEO Strategist and Co-Owner at Krush Digital in Oklahoma City, Oklahoma (OKC). Krush is a strategic media messaging company with a core focus on helping customers build up brand awareness and integrate with direct marketing sales goals.

A Few Reasons Why Advertising Doesn’t Work For Your Business

By Krush Digital,

Why does Advertising not work

Over the decades there probably isn’t an advertising medium I haven’t heard clients tell me at some point – “it doesn’t work”. From radio to television commercials, billboards, newspapers, social media, and on to new media. Everything doesn’t work for some clients.

Over the decades, It didn’t matter if I was selling these media commercials or trying to help a client buy the media spots. At some point, most clients have a preconceived notion that something in the media plan doesn’t work.

Today we live in an immediate results society. We run a commercial and immediately our clients expect us to determine if it worked and the exact ROI. The one thing that has held true from 20 years ago to today, is that results of advertising can’t be fully attributed impression by impression to each corresponding dollar generated for the client. What does this really mean?

99% of every advertising impression made upon a potential customer goes unused at that moment. You run a television commercial in the 10 PM news, 99% of the entire audience has no desire to buy your company’s product or service TODAY.

The keyword being today. On average 1% of the market you attempt to penetrate with advertising is actually in the market for your product or service at the exact time you run your advertisement. Add in this new digital age world we live in and the lack of conversions taking place immediately and it begins to make for nervous clients who think that advertising doesn’t work for them.

This sends clients headed for the hills thinking they are wasting advertising dollars and running toward reactive or referral type marketing like; Pay Per Click (PPC) on Google or Bing. Others will run toward referral marketing like Angie’s List or aggregate selling services such as Amazon, Trader Online or eBay. Are those places really the best form of advertising? On the surface, most final conversions can be tracked and often do indeed take place in these types of advertising programs. But this isn’t necessarily the motivating factor because brand influence did not take place on these channels. These platforms are often the final touchpoint in the consumer buying journey, but not the best branding influencer. They often come at a stiff cost. A cost of not building your brand but rather winning the business as a price commodity only.

When clients start to speak about the power of their PPC campaign, this is the time we ad agencies start to pull out our old-fashioned customer funnel diagrams. Or maybe you work with a “modern new-age firm” and they will show you the “consumer behavior journey circle”. Whatever you want to call it, advertising is meant to help your business stand out so when a customer needs your product or service, your business is top of mind and customers are more likely to choose your business because you seem more familiar and desired through advertising.

Advertising works. It just might not work the day and at the exact moment, you planned for it to bring in all your customers. Your business can add direct response tactics to incentivize customers to do business with you today. Or you can advertise branding messages, so customers will remember you tomorrow or whatever day they need your products or services.

A solid advertising plan that works to grow your business market share should include tactics to drive customers today and tomorrow. This plan should include tactics like search engine marketing – PPC – to drive the customers who are immediately searching for solutions related to your product or service.

The best way to measure the success of your campaign is over time and evaluating your overall sales compared to the same period of the prior year. Branding channels and direct response channels work together, and both offer impressions to the consumer that impacts your overall sales volume.

An old, almost scientific declaration by a scientist in the late 1960’s determined the average consumer must see your advertisement about 3x’s to retain and respond to your offer. While the number of advertising messages has more than doubled since this period in time, this 3x frequency is often still used as a metric.

However, many marketers have learned that it’s cross-platform advertising that truly grows sales. Branded advertising to keep your company top of mind, coupled with effective direct response advertising like PPC, keeps your message in front of the consumer throughout their buying journey.

Multiple advertising touchpoints combined truly is the secret sauce to growing market share for your business. Branding builds your business and mass media options provide the lowest cost per thousand way to tell customers why they are better off to do business with your organization.

Direct response ads are NOT cost-effective, but they prevent the customer from being switch pitched and moving over to a competitor as you work to finish the conversion. Re-targeting ads are some of the most cost-effective means of direct response marketing to prospective customers who have entered the consideration phase of their journey.

The right mix of branded messaging, re-marketing, and direct response call to action will help build your brand to endure time and to drive sales volume in a positive direction. Then your business will know the true value of advertising and what it takes to grow market share for your industry.

Krush Digital is a full-service advertising agency in Oklahoma City. We specialize in brand developmentgraphic designmedia planningperformance trackingprint servicesSEOsocial mediavideo services, as well as website design and development. Our focus is to grow your brand and your bottom line–we are your strategic marketing partner! Check out our portfolio of work and contact Krush today!

  Category: Marketing & Advertisement
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Digital Advertising

By Krush Digital,

Many clients ask us about digital advertising. At Krush we consider this both digital display ads as well as search/keyword and all targeting ads. For ad agencies, we scratch our heads when contemplating a display ad strategy. Statistics for display advertising are not great.

What does this really mean? Many publishers sell advertising time on their mobile and websites the same way you would buy radio, cable or television advertising. They want to sell you impressions (customers by the thousands). Then in terms of basic direct response math, 1-2% of the general users will be in the market for your product or service and low and behold – these are the potential customers that will click on your ad.
However…. it really doesn’t work this way. It’s well known that display advertising doesn’t work. You are more likely to win the lottery compared to getting someone to click your ad…. well maybe the odds aren’t that bad…but pretty close! Where does that leave us?

Digital Advertising is still meaningful. You just need to think about where you are placing the messages. The Internet has opened doors for targeted advertising that never existed before. If you are a supermarket you can serve up an intrusive ad to anyone within a mile of your location. Digital advertising will provide better ROI in a targeted strategy.
You need your message to break through the clutter. It’s more likely to accomplish this if you target consumers who may have had a trigger event that placed them in the market for your product or service and they will be much MORE likely to take notice of you advertisement.

Can you remember the junk mail you threw out yesterday evening at home? Did you take notice.. or in typical fashion just divide bills and checks from clutter and toss them out? Did you receive any offers to re-finance your home? You probably can’t remember, but I guarantee you the next time you need financing for a new home or other toy, you will be surprised to see just how often you receive offers in the mail daily.
When we aren’t in the market, we have learned to tune out messages that don’t apply to us. But we become acutely aware as we move into the consumer buying cycle once a triggering event has placed us in the market for any specific product or service.

Krush Digital is a strategic media messaging firm. We place the right message at the right time to the right audience. We reduce waste in your media schedule and help you maximize bottom line results. From television advertising to granular digital marketing and advertising strategies, let us help you grow your business.

Internship Survival Guide For (And By) Interns

By Krush Digital,

Firstly, congratulations! After searching for jobs, updating your resume and cover letter, countless interviews, and experiencing several existential crises, you’ve accepted an intern position! So, you got the job, now what?

Hats off to you for pursuing an internship that will begin to build your career! We all know that juggling school, work, life, (maybe some sleep?) and now an internship is a lot to handle. Not to mention that walking into your first professional position in your field can be incredibly daunting. You aren’t sure what to expect. Do you know enough? Is agency life as cutthroat as TV makes it look? Was an internship the right decision??!

Krush’s intern class of Spring 2019 sat down and put together an intern survival guide, just for you. Our interns wanted to offer their insights and advice, as well as the reassurance that everything is going to be okay!

 

Firstly, congratulations! After searching for jobs, updating your resume and cover letter, countless interviews, and experiencing several existential crises, you’ve accepted an intern position! So, you got the job, now what? Hats off to you for pursuing an internship that will begin to build your career! We all know that juggling school, work, life, (maybe some sleep?) and now an internship is a lot to handle. Not to mention that walking into your first professional position in your field can be incredibly daunting. You aren’t sure what to expect. Do you know enough? Is agency life as cutthroat as TV makes it look? Was an internship the right decision??! Krush’s intern class of Spring 2019 sat down and put together an intern survival guide, just for you. Our interns wanted to offer their insights and advice, as well as the reassurance that everything is going to be okay! Charles Forquer, Graphic Design Intern As an intern, I put together a guide to navigate you through the process. Don’t worry, it will all be okay (Well, I can’t guarantee anything, but it might be!). Explain Why! Think Design Please learn how to explain your designs or concepts other than, “Oh dude, it just looks cool bro.” One of the most recurring questions I’ve received as a designer are: “Why?” “Why did you put the circle there?” “Why is there a line there?” With every question, you must be ready to reply with a coherent response. It’s easy to make something look aesthetically pleasing with the endless tools the internet provides, but design must have a higher purpose than looking cute. If the client wants something to look cool for the sake of looking cool, this must also be explained. Why is it cool? If you want to be valued as an intern or a future employee, this skill is a must. Think design. Be Resilient! Think Tough When I started out as a designer, I thought everything I made was cool. At the time that naivety allowed me to develop my skills further, but as soon as I encountered criticism, I countered vehemently. “What do you mean make the text larger?” Rather than taking a step back and considering the critique, I became offended, slightly self-conscious and then deeply saddened. I couldn’t commit to what I set out to deliver – perfection. After numerous trials, I learned that this is something all designers face and is part of growth. You rarely get to see the gruesome details that went into your favorite logos or branding campaigns. Why would you? Projects take refinement, and the sooner you accept that the sooner you’ll be able to take criticism. Do not get offended or saddened that your Creative Director or co-worker weren’t into the direction you took it to, whether it was the “drippy” text effects or the Comic Sans you used for the logotype (actually, you should have known better). Stay tough and constructive with it. You’re all in this together! You want the client to like it, and with some resilience, it will be alright. Be Nice! This Is Supposed To Be Fun! Out of all these concepts this should go without saying, but in the creative industry it’s hard to keep cool when everyone is passionate about what they are bringing to the table. We all have egos when it comes to design because it is an extension of ourselves. It’s also great to stay level-headed and be decent to people. I’m a firm believer of Karma and that being generally nice to people can help you in the long run (you should’ve tipped that waiter). Leave your internship with a good impression – whether you fulfilled their technical expectations or not is a different story. This is not only for your benefit, but theirs as well. Remember, they took you on for a reason and invested in you, so make it count! Be nice. Julia Weaver, Graphic Design Intern Everyone needs to take an internship. I was forced to take an internship for my degree, and I was not too excited about that. I always dreamed about self-employment or designing for a church. I used to think taking an internship at a design firm was a waste of time. After a while I found Krush! After being an intern for a short time, here are a couple things I have taken away from it. Not Knowing Until You Try It Before my internship, I had said multiple times that I did not want to work in a design firm. Some of those reasonings being I didn’t want to work on projects that I did not believe in or have passion for. I wanted to personally help people and I thought the only way to do that is by being self-employed. Through my internship I have come to love working in a small design firm. They work with non-profits more than I thought they would. I experienced working with clients first hand and saw how I was helping them. An internship gives you an option to try something with no commitment to stay long term. You are also able to take internship after internship until you find want you like, what environment you thrive in. A Safe Place to Learn and Fail Getting the job that you really want, right after college can be intense because you do not want to mess up. When you are an intern, the company knows that you are still learning. People are not afraid to tell you how you can do better and how to improve your work. You are not expected to be perfect and to be all-knowing. When you are corrected in an internship, you should of course do your best to correct what you messed up on. Maybe even make sure to do it right the next time, and you get that additional chance if you need it. In my internship I was able to learn different ways of doing things that I was not taught in school. You Get to Answer a Big Question Do I really want this as my career? Although I have been in school for the past four years and studying graphic design, being in the real world and doing real work is a whole another thing. As an intern you are working with real clients and your work matters. At times your internship can push you to the limit, but that’s when you realize if this is what you want to do long term. Even if an internship opens your eyes and shows you that your future profession is not exactly what you thought it was, it doesn’t mean you can’t come to love it. But it could also make you realize that it’s not what you want to do. That is the lesson you surely want to learn, before you get stuck in the next step which is a real job. Expectations are higher, and risks are greater. Stepan Nasada, Digital Marketing Intern At first, a career in communications and marketing seemed vague. During my time in high school, and after some years in college, I did not get exposed to the concept as much as I wish I had been. Even taking introductory communications classes was not enough to clarify what this field of work consists of. Because of this hesitation, I felt anxious to get real life experience, and that is when starting this internship came into play and provided me with more direction. Seize the Opportunity After only being at Krush for a few weeks, I have already acquired a variety of techniques and explored what skills I must improve. For example, I have never even heard of such thing as SEO (Search Engine Optimization) until I was interviewed by the agency. It just is not something that’s part of standard academic curriculum yet. However, having read some provided materials and worked with the quirks of the process, now I not only know what SEO is, but I also understand its strategic significance to agencies, corporations and clients. Conquer the Vantage Point As in hiking, for example, so in the field of work you need to gain altitude to see more. With each step in the career ladder that you climb you will understand more and see further. Some things may confuse you along the way, but that’s when you realize you must keep going. And at each new vantage point you conquer there is a breath of fresh air, and hopefully a sigh of relief. That’s where I believe internships come in handy. Establish Yourself To drive my point home about establishing yourself, another aspect of internships I have found very important is the opportunity to add to your portfolio. Classes may provide you with some guidelines and mock projects to work and create for; however, internships will give you real life scenarios to work with. Not only that, but in my case, I also get to work with certain programs and online services that I would typically not have access to on my own. This only adds to my experience, so by the end of the internship I will have unique experience. Now I can look at the industry from a newer perspective. This experience and the time I spend here gives me confidence in myself and my future. I know I’m way better off getting experience in the field rather than only writing for classes and having an unrelated part-time job during college. Emily Kaissling, Social Media and Content Intern Life as an intern at a full-service advertising agency is like living inside a brain that never shuts off. Thoughts are bubbling around constantly. Sometimes they stick and sometimes they don’t. A million words and colors float around as they are envisioned with every new task. While the constant flow of ideas swirl, being an intern means you get to be in the middle of it all. Internship life has really opened my eyes to the creative process. Problem solving is a must and people skills are essential. As an intern I get to be a part of exciting projects and tasks while also feeling no shame in asking questions. I don’t know how everything works and I don’t always understand all the terms, but what I’ve found is that this is a perfect place to learn. No one is condescending when I ask questions and others are eager to help me learn. I am given new tasks to try that push me to be creative and think outside the box. I am trusted to contribute and produce content. Agency internships are the perfect place to learn because all the brain sections work together to exchange information and educate each other. Here are the top things I have learned being an intern: Advertising agencies don’t have to have a cut-throat, cold culture that so many movies portray No idea is too weird/small/abstract to share, even coming from the intern Others want to help you and will not expect you to already know everything Internships are designed to help shape you and prepare you for the next step in your career. Making sure you’re doing the tasks that help you grow and learn is essential! If you don’t feel like you’re being challenged enough then be proactive and ask for more. Ultimately, getting an internship is the best experience you can have before you enter the full-time workforce. It gives you a place to learn and grow so that when you do make the transition into a full-fledged career, you are as prepared as can be. At that stage the flow of information is stronger, and the safety net is thinner. Mindy Stafford, Account Service Intern I went two years after graduating college before exploring the idea of working in the advertising agency life. Ad agencies are supposed to be intense, stressful, and overtime hours of hard endless work, right? After soaking up all the perspectives of what it’s like to work in an ad agency I was terrified. Scared of failing, not being good enough, or able to keep up and just simply not wanting to work my life away. But Krush has been different. The Krush team thrives on each other’s successes. They help encourage you through the stressful situations and teach you how to handle the intensity with respect and strength. That is what makes my internship at Krush so remarkable. What If I Get Thrown In The Deep End? The key to being a successful intern at an ad agency is learning quickly. Being thrown into the deep end started off as a joke that was occasionally thrown around my first week at the office. I quickly realized it was the reality of this internship. You don’t have time to waste, and neither do your coworkers. You don’t get assigned to someone that will hold your hand every step of the way. You are expected to dive into the deep end voluntarily. Whether you know how to or not, you make yourself swim. Luckily you have plenty of instructors who constantly encourage you along the way to help you succeed and thrive. Personally, I came into the internship with expectations of what I hoped to get out of it, but I will probably leave with more than I expected. What Difference Does The Agency Structure Make? The most important and special part of Krush’s close-knit structure to me is the opportunity of exploring all the departments and learn how they work together to form one agency. I have benefitted from understanding what every employee contributes to the team. I now understand the tedious nature of how ad agencies work and that every person has their own two cents to throw into the fountain. What’s My Main Takeaway From Agency Work? Good communication is so important in an agency. You must maintain healthy relationships with your coworkers and clients. This helps to build a respectable work environment and ensure a good flow of information. As an Account Service intern the most important task I work on every day is communicate with every person I come into contact with throughout each day. I value the relationships I have built in and around the Krush team. I had a small idea of what ad agency life was like. At least I thought I had. Luckily, my ideas and expectations have changed for the best. Interning with a team that pushed me to do my best every day and succeed has given me valuable insight into how I want to continue my career in an advertising agency. Are you feeling any calmer? All interns that came before you have survived and thrived in their internships at Krush. If you’re proactive, open-minded, and dedicated to learning you’ll triumph here at Krush too! If you’re feeling interested in applying to a Krush internship, check out our currently available internships here. If you want to meet our team click here, or check out our work!

Charles Forquer, Graphic Design Intern

 

“As an intern, I put together a guide to navigate you through the process. Don’t worry, it will all be okay (Well, I can’t guarantee anything, but it might be!).

Explain Why! Think Design

Please learn how to explain your designs or concepts other than, “Oh dude, it just looks cool bro.” One of the most recurring questions I’ve received as a designer are: “Why?” “Why did you put the circle there?” “Why is there a line there?” With every question, you must be ready to reply with a coherent response.

It’s easy to make something look aesthetically pleasing with the endless tools the internet provides, but design must have a higher purpose than looking cute. If the client wants something to look cool for the sake of looking cool, this must also be explained. Why is it cool? If you want to be valued as an intern or a future employee, this skill is a must. Think design.

Be Resilient! Think Tough

When I started out as a designer, I thought everything I made was cool. At the time that naivety allowed me to develop my skills further, but as soon as I encountered criticism, I countered vehemently. “What do you mean make the text larger?”

Rather than taking a step back and considering the critique, I became offended, slightly self-conscious and then deeply saddened. I couldn’t commit to what I set out to deliver – perfection. After numerous trials, I learned that this is something all designers face and is part of growth. You rarely get to see the gruesome details that went into your favorite logos or branding campaigns. Why would you? Projects take refinement, and the sooner you accept that the sooner you’ll be able to take criticism. Do not get offended or saddened that your Creative Director or co-worker weren’t into the direction you took it to, whether it was the “drippy” text effects or the Comic Sans you used for the logotype (actually, you should have known better). Stay tough and constructive with it. You’re all in this together! You want the client to like it, and with some resilience, it will be alright.

Be Nice! This Is Supposed To Be Fun!

Out of all these concepts this should go without saying, but in the creative industry it’s hard to keep cool when everyone is passionate about what they are bringing to the table. We all have egos when it comes to design because it is an extension of ourselves. It’s also great to stay level-headed and be decent to people. I’m a firm believer of Karma and that being generally nice to people can help you in the long run (you should’ve tipped that waiter). Leave your internship with a good impression – whether you fulfilled their technical expectations or not is a different story. This is not only for your benefit, but theirs as well. Remember, they took you on for a reason and invested in you, so make it count! Be nice.”

 

Julia is our second graphic design intern

Julia Weaver, Graphic Design Intern

 

“Everyone needs to take an internship. I was forced to take an internship for my degree, and I was not too excited about that. I always dreamed about self-employment or designing for a church. I used to think taking an internship at a design firm was a waste of time. After a while I found Krush! After being an intern for a short time, here are a couple things I have taken away from it.

Not Knowing Until You Try It

Before my internship, I had said multiple times that I did not want to work in a design firm. Some of those reasonings being I didn’t want to work on projects that I did not believe in or have passion for. I wanted to personally help people and I thought the only way to do that is by being self-employed. Through my internship I have come to love working in a small design firm. They work with non-profits more than I thought they would. I experienced working with clients first hand and saw how I was helping them.

An internship gives you an option to try something with no commitment to stay long term. You are also able to take internship after internship until you find want you like, what environment you thrive in.

A Safe Place to Learn and Fail

Getting the job that you really want, right after college can be intense because you do not want to mess up. When you are an intern, the company knows that you are still learning. People are not afraid to tell you how you can do better and how to improve your work. You are not expected to be perfect and to be all-knowing.

When you are corrected in an internship, you should of course do your best to correct what you messed up on. Maybe even make sure to do it right the next time, and you get that additional chance if you need it. In my internship I was able to learn different ways of doing things that I was not taught in school.

You Get to Answer a Big Question

Do I really want this as my career? Although I have been in school for the past four years and studying graphic design, being in the real world and doing real work is a whole another thing. As an intern you are working with real clients and your work matters. At times your internship can push you to the limit, but that’s when you realize if this is what you want to do long term.

Even if an internship opens your eyes and shows you that your future profession is not exactly what you thought it was, it doesn’t mean you can’t come to love it. But it could also make you realize that it’s not what you want to do. That is the lesson you surely want to learn, before you get stuck in the next step which is a real job. Expectations are higher, and risks are greater.”

 

 

Stepan who was our digital marketing Intern

Stepan Nasada, Digital Marketing Intern

 

“At first, a career in communications and marketing seemed vague. During my time in high school, and after some years in college, I did not get exposed to the concept as much as I wish I had been. Even taking introductory communications classes was not enough to clarify what this field of work consists of. Because of this hesitation, I felt anxious to get real life experience, and that is when starting this internship came into play and provided me with more direction.

Seize the Opportunity

After only being at Krush for a few weeks, I have already acquired a variety of techniques and explored what skills I must improve. For example, I have never even heard of such thing as SEO (Search Engine Optimization) until I was interviewed by the agency. It just is not something that’s part of standard academic curriculum yet. However, having read some provided materials and worked with the quirks of the process, now I not only know what SEO is, but I also understand its strategic significance to agencies, corporations and clients.

Conquer the Vantage Point

As in hiking, for example, so in the field of work you need to gain altitude to see more. With each step in the career ladder that you climb you will understand more and see further. Some things may confuse you along the way, but that’s when you realize you must keep going. And at each new vantage point you conquer there is a breath of fresh air, and hopefully a sigh of relief. That’s where I believe internships come in handy.

Establish Yourself

To drive my point home about establishing yourself, another aspect of internships I have found very important is the opportunity to add to your portfolio. Classes may provide you with some guidelines and mock projects to work and create for; however, internships will give you real life scenarios to work with. Not only that, but in my case, I also get to work with certain programs and online services that I would typically not have access to on my own. This only adds to my experience, so by the end of the internship I will have unique experience.

Now I can look at the industry from a newer perspective. This experience and the time I spend here gives me confidence in myself and my future. I know I’m way better off getting experience in the field rather than only writing for classes and having an unrelated part-time job during college.”

 

 

 

Emily was our social media intern

Emily Kaissling, Social Media and Content Intern

 

“Life as an intern at a full-service advertising agency is like living inside a brain that never shuts off. Thoughts are bubbling around constantly. Sometimes they stick and sometimes they don’t. A million words and colors float around as they are envisioned with every new task. While the constant flow of ideas swirl, being an intern means you get to be in the middle of it all.

Internship life has really opened my eyes to the creative process. Problem solving is a must and people skills are essential. As an intern I get to be a part of exciting projects and tasks while also feeling no shame in asking questions. I don’t know how everything works and I don’t always understand all the terms, but what I’ve found is that this is a perfect place to learn.

No one is condescending when I ask questions and others are eager to help me learn. I am given new tasks to try that push me to be creative and think outside the box. I am trusted to contribute and produce content. Agency internships are the perfect place to learn because all the brain sections work together to exchange information and educate each other.

Here are the top things I have learned being an intern:

  • Advertising agencies don’t have to have a cut-throat, cold culture that so many movies portray
  • No idea is too weird/small/abstract to share, even coming from the intern
  • Others want to help you and will not expect you to already know everything
  • Internships are designed to help shape you and prepare you for the next step in your career. Making sure you’re doing the tasks that help you grow and learn is essential! If you don’t feel like you’re being challenged enough then be proactive and ask for more.

Ultimately, getting an internship is the best experience you can have before you enter the full-time workforce. It gives you a place to learn and grow so that when you do make the transition into a full-fledged career, you are as prepared as can be. At that stage the flow of information is stronger, and the safety net is thinner.”

 

 

 

Mindy was our Account service intern

Mindy Stafford, Account Service Intern

 

“I went two years after graduating college before exploring the idea of working in the advertising agency life. Ad agencies are supposed to be intense, stressful, and overtime hours of hard endless work, right? After soaking up all the perspectives of what it’s like to work in an ad agency I was terrified. Scared of failing, not being good enough, or able to keep up and just simply not wanting to work my life away. But Krush has been different. The Krush team thrives on each other’s successes. They help encourage you through the stressful situations and teach you how to handle the intensity with respect and strength. That is what makes my internship at Krush so remarkable.

What If I Get Thrown In The Deep End?

The key to being a successful intern at an ad agency is learning quickly. Being thrown into the deep end started off as a joke that was occasionally thrown around my first week at the office. I quickly realized it was the reality of this internship. You don’t have time to waste, and neither do your coworkers. You don’t get assigned to someone that will hold your hand every step of the way. You are expected to dive into the deep end voluntarily. Whether you know how to or not, you make yourself swim. Luckily you have plenty of instructors who constantly encourage you along the way to help you succeed and thrive. Personally, I came into the internship with expectations of what I hoped to get out of it, but I will probably leave with more than I expected.

What Difference Does The Agency Structure Make?

The most important and special part of Krush’s close-knit structure to me is the opportunity of exploring all the departments and learn how they work together to form one agency. I have benefitted from understanding what every employee contributes to the team. I now understand the tedious nature of how ad agencies work and that every person has their own two cents to throw into the fountain.

What’s My Main Takeaway From Agency Work?

Good communication is so important in an agency. You must maintain healthy relationships with your coworkers and clients. This helps to build a respectable work environment and ensure a good flow of information. As an Account Service intern the most important task I work on every day is communicate with every person I come into contact with throughout each day. I value the relationships I have built in and around the Krush team.

I had a small idea of what ad agency life was like. At least I thought I had. Luckily, my ideas and expectations have changed for the best. Interning with a team that pushed me to do my best every day and succeed has given me valuable insight into how I want to continue my career in an advertising agency.”

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Are you feeling any calmer? All interns that came before you have survived and thrived in their internships at Krush. If you’re proactive, open-minded, and dedicated to learning you’ll triumph here at Krush too! If you’re feeling interested in applying to a Krush internship, check out our currently available internships here. If you want to meet our team click here, or check out our work!

Krush Digital is a full-service advertising agency in Oklahoma City. We specialize in brand development, graphic design, media planning, performance tracking, print services, SEO, social media, video services, as well as website design and development. Our focus is to grow your brand and your bottom line–we are your strategic marketing partner! Check out our portfolio of work and contact Krush today!

When To Redesign Your Website

By Krush Digital,

When to redesign your website

A question we often hear is, “Do I need to redesign my website?” While there are many valid reasons to update your website, the focus should always be on improving your business’s results. First, define a goal, like increasing your leads, to help guide the redesign decisions and garner better end results. With that in mind, here are four compelling reasons to redesign your website right now.

You want to improve your website’s lead generation.

A new design featuring the right strategically placed “calls to action” can increase the number of leads your site is generating. Including them on every page and optimizing them for mobile devices will ensure you are taking advantage of every opportunity to convert visitors into leads for your business.

Your website does not support a content marketing strategy.

Having a solid content marketing strategy is key if you want your website to rank well in the search engines. Google and the other search engines prioritize websites that are regularly updated over those that have never been updated. Keeping your site’s content fresh will help you rank higher and will show your customers that your website is trustworthy and current.

Your current website is not mobile friendly.

More people than ever are accessing the internet and making buying decisions on a mobile device. If your website is not optimized for mobile, then these customers will likely leave your site and instead opt for one that is easy to use. It is important to ensure pages load quickly and function correctly on phones and tablets. When designing for mobile we typically use responsive design, which means the site will dynamically move content around for the optimal experience based on the user’s screen size. This makes sure your site delivers a great user experience, no matter the device being used.

Your website is built on outdated technology.

Web technology is constantly being updated. If it’s been a few years since your website was updated, then chances are there are new capabilities available that you could be taking advantage of on your site. Modern websites tend to perform faster, be more secure and are more easily maintained. All of this translates to a better experience for you and your users.
A great website can take your business to the next level. At Krush, we can help you build a site that is optimized with your business goals in mind. If your site could use a redesign we can help! Give us a call at 405-603-5355 and let Krush help you get the most out of your website.