Video is the most impactful marketing vehicle. It allows you to connect with your audience using all of our senses; sight, sound, and emotion. It is the most widely trusted form of messaging and the most memorable.
Consumers connect with video content for than any other type of content. YouTube is the largest search engine for “how-to” videos. Video is the fastest-growing form of internet and streaming content, TikTok is a great example of that. Broadcast and cable programming continue to hold on to impacting consumers through local news, specialty programming, and sports.
A video marketing strategy is a necessity to grow your brand’s engagement. Video enables your business or organization to tell your story in the most compelling manner to command your audience/s attention.
Video content is an excellent way for consumers to better understand your company’s culture and vision.