case studies & research

You’ll see proof in our media case studies that there is a formula for building the right reach and frequency for different types of media. Our media team buys all digital media from the publishers or direct from the ad exchanges and networks, eliminating 3rd party service middlemen.

We control, monitor, and optimize your media buys in-house.  We optimize in real-time, never losing sight of attaining the best CPM’s (cost per thousand) for your campaigns, and progress against your advertising goals.

direct response campaigns
mister sparky electricians

media case studies + creative samples

Mister Sparky is the original client Krush partnered with for services. Over the years, we deployed SEM, SEO, both digital and traditional media, social media, and email or text marketing to drive leads. We’ve spent time driving leads for recruitment campaigns as well.

The franchise cluster has experienced over 2,000% revenue growth over the past 8 years, plus expansion across 5 new states (and counting).

recruitment campaign
casa of oklahoma county

media case studies + creative samples

Casa of Oklahoma County achieved 120% of the overall recruitment goal. In addition, we broadened the demographics/psychographics of the typical volunteer to better match the children serviced. As a result, the total campaign increased volunteers by 27% YTY.

The campaign included digital display, social media, OOH, SEM, and pre-roll video. We designed long-format videos, landing pages, and over 10 target audience sets with a/b creative. Then we tested and tracked for conversion performance.

120% of the goal was achieved

The state CASA followed suit with mimicked tactics and copied the creative assets to drive the statewide campaign. In addition, CASA national asked representatives from our campaign to train on digital advertising best practices for other state branches.

media FAQ

What does a media buying agency do?

A media buying agency plans, negotiates, and purchases ad placements across digital and traditional channels on your behalf. Krush buys directly from publishers and ad exchanges, cutting out third-party middlemen and keeping more of your budget working on actual placements. We control, monitor, and optimize your buys in real time so your message reaches the right audience at the lowest possible cost per thousand impressions.

What is the difference between digital media and traditional media?

Digital media includes programmatic display, paid search, pre-roll video, social ads, and connected TV, where targeting is data-driven and results are trackable to the conversion. Traditional media covers broadcast, OOH, print, and radio, where reach and frequency are proven through audience research and market data. Krush uses both, and we match the right mix to your specific campaign goals rather than defaulting to one or the other.

How does Krush optimize media campaigns?

We optimize in real time, adjusting placements, bids, creative, and audience sets based on live performance data. We track CPMs, conversion rates, and goal progress throughout the flight, not just at the end. That ongoing adjustment is what separates a campaign that hits its number from one that just spends its budget.

What types of campaigns does Krush run?

We run direct response campaigns, brand awareness, recruitment, and lead generation across a wide range of industries. Our case studies include franchise growth campaigns, nonprofit volunteer recruitment, and government sector work. If there is a measurable goal attached to it, we can build a media plan around it.

How do you measure media campaign success?

Success is defined before the campaign launches, not after. We set KPIs tied to your actual business objective, whether that is cost per lead, revenue growth, event signups, or share of voice. Then we report against those numbers throughout the campaign so you always know where things stand.


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