There are new opportunities for businesses to reach consumers in 2022. The digital marketing space is now more competitive than ever, with many businesses forced to move into a hybrid model allowing for more digital interaction. Here at Krush, we have identified four digital marketing trends for 2022 that you can leverage to bring in new audiences and grow your business.
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1. Meta
Facebook officially changed its name to Meta last year. Meta is expanding into the Metaverse, a virtual-reality space where users can interact via virtual and augmented experiences. This platform update will open many doors and present innovative marketing opportunities. The Metaverse is expected by many to bring meaningful change in 2022. However, to have marketing success in the Metaverse, you will need to think creatively.
How to Krush it:
- Continue to look for opportunities to market your business in these spaces.
- Do not hesitate to branch out into the Metaverse.
- It is unfamiliar for everyone, but those who seize this opportunity will succeed.
2. SEO
Search engine optimization is becoming increasingly integrated. Search algorithms are smarter and more contextual. There is a growing demand for brands to follow Google’s understanding of user intent. SEO marketing professionals must consider how search phrases might have changed during the pandemic. If you are a service business, it is critical to have your business discovered in the top 3 of local maps. It will drastically increase your sales volume.
How to Krush it:
- Get a free consultation from a credible SEO expert.
- Focus more on meaningful user experiences.
- Perfect your technical brand set-up for geo-targeted search terms and search maps. Perfecting your brand set-up will be the lowest cost of sale for your business of any marketing dollars you spend.
3. Social Media
Social media platforms like TikTok, Instagram, and Facebook grew tremendously as a business marketing tool in 2021 and will continue to do so as new digital marketing trends emerge in 2022. In addition, LinkedIn is an excellent platform for organic reach. These platforms are cost-effective ways to reach your target audiences.
How to Krush it:
- Begin setting appointments and sales calls.
- These platforms are, potentially, where your target consumers spend most of their time.
- Bring your business to them directly by marketing in this space.
4. Video
Your business needs to utilize video content in its marketing strategy. Video continues to be a high-performing and engaging content tactic. In addition, Facebook and Instagram have changed their algorithms to favor video content. As a result, it is more important than ever to embrace short-form, vertical video. In 2022, strategies should incorporate video content on all social media platforms.
How to Krush it:
- Explore ways to directly communicate with your audience through short videos and distribute them through various social media platforms.
- Get creative and help your customers make purchases and set appointments via social channels, in addition to your website.
- Produce video content on all social platforms to increase engagement and organically reach new audiences.
There’s enormous success to be had in 2022. By capitalizing on these different trends, you can ensure your business stays up to date on how to best present itself in the ever-growing content marketplace. If you are looking to outsource digital marketing, give us a call today. 
