Let’s talk about social media! It has evolved into a critical component of digital marketing. In a world of over 3.96 billion social media users with across all platforms, it is vital to get your brand in front of the eyes of consumers in real-time and while they are on the go!! You can elevate your brand strategy or direct response needs with a well-crafted social media plan.
While planning your content calendar, decide how often your audience would like to engage with your brand. Our tip is always quality over quantity. Too many posts a week/day can be spammy and cause your audience to disconnect from your content. However, you want to make sure you are posting enough to have a clutter-cutting presence on social media. We find that many clients benefit from us posting 3-4 times a week. We add in special events or causes on top for special occasions!
It’s essential to know your target audience, their lifestyle interests, and when they might be most active on social media. Many vendors offer social media scheduling software to assist you with this task. On the other hand, if you are a traditionalist, you might prefer manual A/B testing.
Once you determine your content plan, you need to understand how much and which platforms are most likely to be used by your target market. Each platform has a different engagement style, target audience, algorithm, and overall goals. Sometimes the content or captions may be a factor you need to tweak for the best engagement with your audience. Social Media algorithms are different for each platform. They are constantly changing, so you might want some professional marketing assistance to maximize your opportunities. Platforms encourage and reward brands who use new functionality in their content plan. So keep up with trends and newer technologies.
Developing clear expectations between your brand and its goals will help ensure your success. Establishing key performance indicators (KPIs) will help track your best successes and missed opportunities. Remember, social media isn’t a quick race; it’s a marathon. Social media is in an ever-changing digital world, so your strategy has to remain flexible and adaptable. While you probably won’t see 10,000 new followers overnight, you will see a steady rise in impressions and followers over time.
There are multiple ways to track your success. First, ask yourself: Are you looking to gain brand awareness, engage a social community, or strictly build up your owned media channels for future communication. These different approaches will help you find the best course of action where you will develop and track your ROI.
You will surely KRUSH your social marketing objectives with the right game in place. If you find yourself not having the time to maintain multiple social media platforms give KRUSH a call, we are happy to talk through a strategy with you that is unique to your brand. We are here to help you maximize your potential.
KRUSH is a full-service advertising agency in Oklahoma City. We specialize in brand development, graphic design, media planning, performance tracking, print services, SEO, social media, video services, as well as website design and development. Our focus is to grow your brand and your bottom line–we are your strategic marketing partner! Check out our portfolio of work and contact KRUSH today!