Branding and Marketing Agency |
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When you want to create a brand that people recognize and respect, the best way to do that is to do some deep research regarding your target demographics. As an easy example, you wouldn’t market vitamin supplements for people over 65 to Generation Z. It doesn’t take a top branding and marketing agency to understand that.
That research will let you develop a message that encompasses your strategy to attract attention from people in your target demographic, hold that attention, and then convert that attention into a sale. After that, the idea is to build brand loyalty and retain the customer for a mutually beneficial business relationship.
The relationship between branding and marketing is symbiotic. As a branding and marketing agency, we’ll help you create, develop, and implement a marketing strategy that reinforces your brand. Also, if your brand isn’t resonating with your target demographic, then as your branding agency, we’ll help you morph your brand identity into something better.
Does Branding Fall Under Marketing?
Yes, there is a synergy between branding and marketing. Changing one affects the other. Among branding agencies, we always look to maximize your brand’s recognition within your target audiences and the trust you’ve already built with them.
Cookie-cutter marketing is only marginally effective in a crowded marketplace. Your target market has already seen plenty of “We have an exacting attention to detail,” “We’re committed to world-class customer service,” and other platitudes that fade out as background noise. You must differentiate your brand from the cookie cutters. Something as simple as a well-thought-out logo design could make all the difference. Be a red hot rod in a sea of silver sedans, for example. As long as you tie your branding to your marketing strategy, and vice versa, you will have taken your first step toward better customer conversion and retention.
What Is the Relationship Between Branding and Marketing?
Branding is who you are. Marketing is how you tell people about who you are. Some brands are synonymous with quality. Take, for example, BMW, legendary in the vehicle marketplace. You don’t see many ads for BMWs on either television or streams because “The product sells itself.” The “BMW brand” is so well-known that people interested in BMWs don’t need ads to convince them to buy one.
Good marketing is also lasting. Take the following two case studies: “Ask the man who owns one” still resonates today in the minds of Boomers even though Packard ceased producing cars in 1958. Generation X folks probably still hum, “You deserve a break today,” when they buy some McDonald’s fries. The juxtaposition of a well-built brand and genius marketing is an unbeatable combo. Let us be your branding and marketing agency so you can become as memorable in the marketplace as these other companies.
Difference Between Branding and Marketing
As a branding and marketing agency, we’ve already had real-world successes. One food and beverage client has been selling hot dogs in Oklahoma City for 112 years, and we recently helped them update their brand so that they could effectively market to Gen-Z and their decades-long regulars.
Similarly, a famous bourbon whisky, which is well-known for being aged for years, has retained its tried-and-true image while updating its message to be more palatable to younger generations.
In both cases, these companies with an already-established brand story let us be their branding and marketing agency so that they could update their brand strategy to be more effective. Each is a more compelling brand; they both have us to thank as their branding and marketing agency.
What Is the Reason for Branding?
Marketing is intellectual. Branding is visceral. People like brands they can trust; the best brands cultivate loyalty over the long term. Some folks will pay more for brands they trust than those they don’t. Trust begets loyalty; as a branding agency, we’re all about trust.
Part of the research we’ll help you do as your branding and marketing agency is to determine what’s important to the people in your target demographic. For example, suppose your demographic considers women’s bodily autonomy important. In that case, part of your brand should include a nod to women retaining that autonomy. Our commitment to matching your brand to your demographic’s wants and needs is one reason we’re among the top branding agencies.
When we want to help you create a compelling brand story, we will encourage you to experience the same journey as the people in your target audience. No one likes “the ivory tower.” So, plan to market to a certain group of people. It’d be a good idea for you to hold an event to promote your brand and to have top people from your company at that event so that they can experience the same thing as the people they’re trying to reach. Remember, your brand book will mean nothing to them unless they trust you.
Krush’s Branding Services
First, we’ll always follow your branding guidelines. We might advise. We might even cajole, but we recognize that your brand is your brand and that you are the final arbiter on every point. After all, among branding firms, we’re the “Flexperts!” As your branding and marketing agency, we approach the entire topic as if we will become part of your branding and marketing team, lending our “Flexpertise” to your project.
We’ll help you be distinct and separate from the “chatter” people in your target demographic regularly see. You’ll be noticed. Your customers will have a phenomenal brand experience, which will, in turn, foster brand loyalty in them. As part of the finishing touches, we’ll design, as your branding company, an eye-catching logo that fully embodies both your brand and your philosophy.
Krush’s Marketing Services
We adopt a multipronged approach when it comes to marketing. We can tailor your message to subgroups within your target market by leveraging different channels. For example, regarding your web presence, we focus on search engine optimization and backlinking, networking, and other techniques designed to heighten your branding process and visibility online.
The internet isn’t the only medium upon which we focus, however. We’ll employ the “full-court press” to get you noticed in print media, television media, and through texting campaigns designed to meet your new prospects “where they live.” We prioritize ensuring that everything we do is tailored not only to traditional media but also toward a mobile presence, particularly when it comes to Gen-Z, who are much more likely to have phones than desktop computers.
Leveraging a Branding and Marketing Agency for Business Growth
We’re committed to getting you just where you need to be when it comes to your brand and your marketing strategy. After all, your success is our success, too. As your branding and marketing agency, we realize that both concepts are two sides of the same coin, which makes them inexorably bound to one another. Our strategy is to use that as the basis for everything we do as a branding agency. Contact us to find out more.
KRUSH is a full-service strategic branding and marketing agency and advertising firm. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!
