A social media presence has become a regular part of our everyday lives and consumers expect brands to participate. Did you know that, according to a 2018 study by SproutSocial, a consumer’s new preference for customer care is social media? That same study states that 30% of millennials, currently the demographic with the largest buying power, engage with a brand on social media at least once a month. And to that end, 89% of attempted social media interactions with brands go ignored by those brands, which can damage their reputations and weaken their customer base.
The world of social media is complicated for brands and businesses. Your social channels should post organic content, that content should be authentic and relevant, don’t spam your followers with sales pitches, interact with your users, respond to reviews posted, and be sure to keep your business account information up to date. In our digitally driven world, it only takes a minute for a single comment to be shared thousands of times across the world wide web. A fast traveling message can make or break a brand.
Social media platforms demand skills in public relations, reputation management, and content curation. A brand’s social platforms should be monitored constantly for user interaction and response. With so many demands across so many different kinds of social accounts, successful businesses utilize social media services to manage their digital presence and maximize the benefits that a successful social presence can have for their brand.
