A question we often hear is, “Do I need to redesign my website?” While there are many valid reasons to update your website, the focus should always be on improving your business’s results. First, define a goal, like increasing your leads, to help guide the redesign decisions and garner better end results. With that in…
It is no secret to creatives that the river of inspiration is not always constantly flowing. Every so often, for no particular reason, you run into the still, muddy pool of stale creative waters that can sometimes leave you feeling as though you’ve run completely dry of any spark of imagination whatsoever. It is unpleasant…
You’ve landed your first job out of college and are beginning to notice that your co-workers and employers treat you like “a college grad with no experience.” This label may be true but as a new employee, you can’t let it define you. Such a stigma can hold you back from reaching your goals. It’s…
How far are you willing to step ahead of the pack to push your business brand to the next level? We meet with local businesses every day wanting to know how to surpass sales goals, increase brand recognition and drive market share. Business owners are passionate about their business. But often they choose to follow…
The next time you are working on a new ad, consider the fact that the average person is exposed to more than 5,000 ads per day! You may ask yourself, “How can I stand out in the middle of all that noise?” Rest assured, advertising does work, as it is all about making sure the…
In December of 2013, everything changed in Facebook land. Social media marketers were shaken to the core with disappointment and frustration when Facebook unexpectedly changed its newsfeed ranking algorithm for organic reach. Facebook claimed the change was due to its audience’s increasing demand for high quality content on its blog, but many people believe the…
There is so much buzz running around about “integrated media plans”. What does that term really mean? By definition, integrated means, “to put together parts or elements to make them whole”. So how do you choose the right combination to create the perfect “integrated media campaign”? I’ve spent a couple of decades as a seller…
Video content is one of the best ways to increase customer engagement. Creating high quality videos for your brand may seem daunting, so here are some quick tips you can use right away to get great results! By the end of this blog, you’ll have several new techniques to utilize to make the video content…
Pitching can make or break a public relations professional. Writing with perfect grammar and prose is great, but if you can’t effectively pitch what you’ve written, then all the effort you put into your masterpiece is wasted. Avoid common pitching mistakes many new professionals make and excel at your pitching by taking our advice. If…
For the first time ever, Google has provided SEO experts advanced notice of a change coming April 21st and it’s a BIG One. Mobile continues to grow in importance and popularity for just about all advertisers. We are shifting the way we consume information and enjoy our free time. Cruising the internet on mobile or…