The next time you are working on a new ad, consider the fact that the average person is exposed to more than 5,000 ads per day! You may ask yourself, “How can I stand out in the middle of all that noise?” Rest assured, advertising does work, as it is all about making sure the right message gets to the right person at the right time. Ads can be used to accomplish many different goals including increasing sales, nurturing leads, or increasing repeat business from existing customers. Whatever your goal may be, here are a few tips that can increase your advertising’s effectiveness.
On a basic level, all ads use storytelling to get their message across to consumers. Try to take advantage of this fact, and tell the best possible story you can with your advertisement. A great rule of thumb is to entertain first and educate second. If you can hook them with something funny they will be much more receptive to hearing your sales pitch. Another great technique to increase memorability is to integrate your brand or product as a central component of the story. In addition, make the characters in your ad relatable to your target audience. You may believe that if you’re making a Facebook Ad or Display Ad that there is no way to cram a whole story into a simple ad. Isn’t that sort of thing reserved for long form video content? However, remember that every ad tells a story even if all you have is just a logo, a small photo and a few lines of text to work with—so make it great!
When your ad is well-designed, then the consumer is going to be more likely to get the message you want to send them. If the font choice makes the text hard to read, then they probably will not read it. If the photo choice is inappropriate or confusing, then they will most likely ignore the ad and move on to the next one. In order to avoid these pitfalls when designing your ad, think about using an eye-catching display font for your headline and a more readable font for your body copy to create contrast/interest. Utilize high quality photography to grab the viewer’s eye, draw them in, and make them want to read your text. Make sure the subject matter of any photos compliments the message you created with your text. Many ads just utilize text and photography, so make sure that they are coming together to compliment your message. Having well-designed ads lend credibility to your message, draws viewers’ attention, and encourages engagement/recall.
A common misstep in all forms of advertising is failing to let your customer know what action they should take next by using a call to action (CTA). One great way to include a CTA is by adding your website URL, which could link to a landing page to convert leads into email marketing list. Another way is to include a phone number next to some copy that says, “Call today to book an appointment!” Having a well-designed map, giving directions to your business’s physical location is also important. Remember, most advertising is created because you want the consumer to take a specific action like buying your product. If they take the time to pay attention to your ad, be sure to make it easy for them to know what action to take next!
Now that your ads are armed with a great story, attention to design, and a compelling call to action, get your message out in front of your audience! Consider who you are trying to target and how to best get your advertisement noticed by them. Think about the entire process of how your ad campaign will work from beginning to end. If you can put a well-crafted ad with a compelling call to action in front of a receptive customer, then you will see amazing results.
Krush Digital, an integrated advertising and marketing company, is the bridge between the past of marketing and its future. The agency specializes in digital marketing, public relations, media planning, social media, SEO, SEM, web design, IT technology, mobile apps, media placement, search, re-targeting, contextual targeting, viral campaigns, content marketing, branding, analytic reporting, creative services and research.
Krush is well-versed in current marketing, advertising and public relations tactics as it helps businesses cut through the clutter, convey relevancy and improve preference score. We are strategic communicators with a digital mindset. Call us today at (405) 603-5355 to chat with us. We look forward to hearing from you!