Have you ever been influenced to buy a product when you saw someone you follow on social media use the product itself? If so, you have succumbed to the power of influencer marketing. You might not have even noticed they were trying to sell a product to you, but they made the product seem like a necessity in your life, and therefore you purchased the same product they were using as a result.
This is the power of influencer marketing, and over the last couple of years, it has taken social media by storm. You might be wondering what influencer marketing is and how they got you to buy this product.
Influencer marketing has become one of the most popular forms of advertising in today’s digital landscape. It has become prevalent for smaller brands trying to make a name for themselves. You can see influencer ads across social media forms from someone who has an established following on social media. Some of you might not even realize that you are being influenced by people you follow on social media.
The main goal of Influencer marketing is to affect the purchase decisions of others due to the authority of the influencer as they naturally use products in their posts. Most of the time, an influencer has purchase power over a distinct niche, with whom they actively engage. Brands collaborate with influencers to market their products when they see this influencer fits their target market and can showcase products to their audience.
Influencers, unlike celebrities, could be anyone with a platform. What makes them influential is their audience on the internet and social media. They could be in a wide range of fields, such as a fashion photographer on Instagram, a blogger with a devoted audience, or a Youtube vlogger. There will also be influential people who are well respected and seen as an expert in any field.
Some of these people will have only hundreds of followers, while many will have thousands and even millions. Most influencers will seem like ordinary people. They just happen to make the best content in their respected field, instilling a sense of trust in their followers.
If your brand wants to feature an influencer, make sure to be organized and put together a strategy to find the right influencers representing your brand. Most influencers have spent time crafting their brand while establishing their audience so they will be selective with brands they choose to represent. However, finding the right influencer organically can be difficult and time-consuming.
With the help of influencer discovery platforms like Influence Grid, your brand can find the right fit to save you the hassle. Once an influencer has been found, develop a schedule and develop a payment plan to ensure your products get the proper promotion.
The next step is to be patient. More than likely, you will not see overnight results from one influencer post. As your brand gets exposure, it will continue to build authority with the audience and begin to resonate in their minds. As your brand builds trust in the mind of consumers, sales will come.
Krush Digital is a full-service advertising agency in Oklahoma City. We specialize in brand development, graphic design, media planning, performance tracking, print services, SEO, social media, video services, as well as website design and development. Our focus is to grow your brand and your bottom line–we are your strategic marketing partner! Check out our portfolio of work and contact Krush today!