2020 saw the world go through some significant changes that altered the digital marketing landscape. With the introduction of new technology, shopping from the comfort of your home has never been easier. Brands now face a new terrain when it comes to consumer behavior. As a digital marketer, it is necessary to stay ahead of the game and cater to consumers across multiple channels on a more personal level. Here are five digital marketing trends to look out for in 2021 to get a head start on your competition.
Top Marketing Trends
Voice Search
“Alexa, find an electrician near me.” Voice assistants hit the market a few years ago and have taken the world by storm. People typically don’t use the same keywords when they talk as when they are typing. As voice search becomes more viable, changes to your SEO strategy will be necessary to include speech keywords as it will be an SEO marketing trend to look out for.
Non-Linear Customer Journeys
Shopping was already shifting to mostly e-commerce platforms in 2020 as brick and mortar stores struggled to keep up with the likes of Amazon. In 2021 there has been more and more commerce happening online. A marketing strategy that encompasses multiple channels is necessary to keep customers engaged with your brand. The linear journey of awareness-consideration-decision has been replaced with diverse touchpoints that make brands seem like a part of the customer’s everyday life.
Zero Click Searches
Appearing at the top of a Google search results page has always been the ultimate goal of SEO. With the featured snippet, Google answers your questions without the user clicking on a link. That presents a challenge for digital marketers as they must keep users engaged with their brand. Marketers have to find a way to provide just enough information to rank for the top featured snippet while peaking enough interest to get a user to click on your site.
Customer Segmentation
Customer segmentation is a staple in the principles of marketing. With that said, it is expected to reach new heights in 2021. Companies like Facebook and Google have compiled amounts of data to understand users almost better than they understand themselves. Ad algorithms have become so smart they know exactly which users to display your ads to, which will lead to more meaningful engagement and a higher conversion rate.
Interactive Content
Interactive content has been on social media for a while now. However, it is just now being seen as one of the best practices. Interactions such as quizzes, polls, contests, and giveaways promote more engagement and improve the user experience. Allowing the user to have their opinions heard and answer questions makes them feel a personal connection to the brand, leading to more conversions.
Krush is a full-service advertising agency in Oklahoma City. We specialize in brand development, graphic design, media planning, performance tracking, print services, SEO, social media, video services, as well as website design and development. Our focus is to grow your brand and your bottom line–we are your strategic marketing partner! Check out our portfolio of work and contact Krush today!
