Digital marketing is super active and continuously changing at an alarming rate. Tons of new strategies get invented every time, influencing the nature of marketing for many businesses. This is why your business needs to keep up with the latest advancements in the industry.
No one can wish to start a business today and lag in no time. Also, it is very disheartening to watch your competitors get ahead just because they are well informed. The big question is, how can you get to know about the new developments in your specialty?
Staying in touch with new vital marketing statistics and facts can be the easiest way to keep your business relevant. Thankfully, this article explores a list of critical digital marketing facts that will enable you to make well-informed decisions.
About 93% of all successful online connections begin from an online search engine. Therefore, investing in search engine optimization can be one of the best choices for any digital marketer. Proper SEO practices can help increase your business’s ranking on remarkable search engines like Google and others.
Essentially, if your business website gets ranked highly on search engines, many people will be able to interact with your product or service online. This means that there will be more clicks, and it is likely to drive organic traffic to your website and hence increase sales returns. For instance, according to statistics, Google registers over 77,000 searches per second each day. If you do the math, this search engine gets about 2 trillion searches in a year.
Moreover, about 72% of digital marketers prefer using high-quality content as their powerful and efficient SEO tool. It means that it is never enough to create content and publish it on your business website page. Instead, mind how you can make the most out of your SEO strategy. By creating high-quality content, you can easily build trust with your potential clients, who may become a vital lead.
Several business owners have a negative belief that customers hate it when contacted through email. As a result, many of them have ended up believing that email marketing may not be that much effective than other strategies.
However, recently digital marketing stats have proved them wrong. According to Statista, the approximate volume of emails sent and received every day was 281 billion in 2018. Plus, this figure may hit 347 billion emails come 2022. In other words, email marketing still stands out as one of the most efficient ways to contact your audience.
The opening rate of welcome emails sent to the audience is about 82%, a research done by GetResponse. This is a vital digital marketing stat to consider as you can understand if your email marketing campaign is efficient or not.
In most cases, your email opening rate depends on your click-through rate (CTR). This means that if you have many subscribers who open and read the marketing emails you send them, the more they can interact with your business by either buying your products or finding out more information regarding your products.
What’s more, about 49% of all people open and read their emails using mobile devices. So, ensure that all your emails are easy to access on mobile devices if you prefer email marketing. Try sending your emails to your audience between 4 pm and 8 pm, as studies show it’s a perfect time.
Social media platforms have continued to grow, with many people joining every day. If you have underestimated how powerful a digital marketing tool social media platform is, you may want to think about it again. Every day, there are about 3.2 billion active users on social media platforms, representing only 425 of the total population.
Averagely, every person spends 142 minutes on social media. It doesn’t matter if you are posting your nice image on Instagram or browsing through the many Facebook feeds. As a business owner, you can leverage your presence on social media platforms to advertise your brand, grow many followers and enjoy all the profits this strategy comes with.
One good thing with this marketing strategy is that you can reach a massive volume of audience. And this may be quite beneficial to your business as it can grow to new heights. Moreover, 98% of all salespersons tend to reach their quotas just because of selling through social media platforms. Plus, you can get feedback from customers about your products and improve where necessary. Be sure to give immediate responses to your audiences’ concerns to gain trust.
The first step to making your online business thrive is creating a personalized website. Through this, you can upload and advertise your business’ products and reach many audiences progressively. Basing on research conducted by Yieldify in July 2020, 54% of the companies surveyed use AI features. They were efficient in performance, and digital marketing stats show that this number could rise to 89% by the end of 2021. So, you can be sure to include this amazing development to stay in touch with your audience.
Typically, advertisements presented through the text are not effective in grasping your audiences’ attention as other forms of content. Therefore, you can supplement your good quality text content with infographics to enable your brand to communicate better.
Online customers buy what they see. Using appealing graphics and videos instead of text can help drive traffic to your website and earn more. Digital marketing stats show that an online website that uses videos for marketing their products have an average conversion rate of 4.8%. On the other side, those websites that don’t incorporate videos in their marketing have only a 2.9% conversion rate.
Basing on research done by the Pew Research Center, at least 96% of Americans own a mobile phone. 81% use a smartphone, and 15% own and use standard mobile phones. This implies that every business has an opportunity to access a larger market through mobile marketing strategies.
Most people today do their shopping online, which is the perfect time to optimize your SEO website. Besides, 51% of the audiences use their mobile devices to research new products and brands on the market. What’s more, they can determine how efficient and reliable the website or the products in general are. And studies reveal that 88% of customers tend to avoid websites that have a negative experience.
Undeniably, digital marketing trends continue to change every day, and that’s not going to stop any time soon. Thus, it is best to keep your business up-to-date with such advancements to stay profitable and successful.
The digital marketing facts above come in handy to give you an understanding of the online marketing industry. Therefore, you can adopt the best and most suitable marketing strategy that suits your business.
Krush Digital is a full-service advertising agency in Oklahoma City. We specialize in brand development, graphic design, media planning, performance tracking, print services, SEO, social media, video services, as well as website design and development. Our focus is to grow your brand and your bottom line–we are your strategic marketing partner! Check out our portfolio of work and contact Krush today!