How to Create a TikTok Campaign that Drives Engagement |
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What Is A TikTok Campaign?
Imagine a TikTok campaign as an incredibly powerful tool for marketers and business owners to leverage the immense popularity of TikTok and connect with their target audience in a fresh and engaging way. TikTok is a thriving social media platform known for its short, captivating videos set to music or catchy sound bites. A TikTok campaign allows a brand on TikTok to gain video views through various types of TikToks that take advantage of trends to gain a higher engagement rate.
These campaigns are all about unleashing your creativity and capturing the attention of the TikTok community through and outside of TikTok’s ads manager. You can craft challenges, dances, skits, or any other type of content that aligns with your marketing goals. Collaborating with popular TikTok creators or influencers can also boost the impact of your ad groups. Thankfully, plenty of TikTok engagement tips are available to help you get started with your ad campaign.
What Makes A Good TikTok Campaign?
There is no one-size-fits-all approach to a TikTok campaign. Each campaign can vary depending on factors like the promotion, target audience, and goals you have. You can include paid video ads within the ad group level you can set on a daily budget. If suitable for your campaign, you can leverage paid influencers as well.
Regarding TikTok advertising, ads, or ad labels, while not mandatory, videos must disclose in the caption if a post is a paid promotion. Cinematic visuals are unnecessary; content that can attract traffic may be simple and unexpected. User-generated content (UGC) is often incorporated into campaigns, which can have a raw, unedited, and personal look.
TikTok Campaign Examples
Two companies that stand out within TikTok are Chipotle and GoPro. Both have executed impressive TikTok campaigns and continue to do so with great success. Chipotle’s lid-flip challenge, for instance, garnered an astonishing 111,000 video submissions. They joined forces with YouTuber David Dobrik to make things even more exciting, who boasted nearly a million subscribers at the time.
Meanwhile, GoPro has demonstrated the immense power of user-generated content, starting from their YouTube launch and extending to their TikTok endeavors. Their campaigns showcase awe-inspiring and occasionally heart-stopping stunts captured with their cameras, satisfying its audience of 2.6 million followers.
How To Have A Successful Tiktok Campaign?
Each TikTok campaign is unique, but don’t stress; there are common building blocks for a successful TikTok campaign:
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Set Clear Goals
Define the objectives of your campaign. Are you aiming to increase brand awareness, app promotion, drive sales, or achieve something else?
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Target Your Audience
Identify and understand your target audience. Ensure that your content is relevant and resonates with them.
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Boost Reach with Hashtags and Trends
Utilize relevant hashtags and stay updated with popular trends to expand your reach.
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Leverage User-Generated Content/UGC
Encourage your audience to create and share content related to your campaign, as it can enhance engagement and authenticity.
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Include a Strong Call to Action (CTA)
Guide your audience toward your desired action or goal by incorporating clear and compelling CTAs in your videos.
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Timing is Key
Keep your TikTok video ads between 21 and 34 seconds, as this duration tends to perform well.
What Is TikTok Engagement Rate?
The TikTok Engagement Rate is determined by adding the number of likes, comments, and shares and dividing that total by the number of views.
The formula for calculating the engagement rate is straightforward and can be expressed as follows:
(Number of Likes + Number of Comments + Number of Shares)
_____________________________________________________ x100%
Number of Views
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What Is A Good Tiktok Engagement Rate?
Typical engagement rates on various social media platforms usually fall within the range of 1% to 2%. However, TikTok has a notably higher benchmark in terms of engagement. A good engagement rate on TikTok can be between 4% and 18%.
How To Increase TikTok Engagement
If your TikTok campaign engagement is low, let’s explore a couple of reasons that might be affecting your engagement levels so that you can achieve a higher engagement rate:
Content Quality
The quality of your content plays a crucial role in attracting and engaging TikTok users. Creating creative and engaging videos is essential if you want to have a successful TikTok campaign. Take a critical look at your content and compare it to successful TikTok creators. Experiment with different TikTok video formats, editing techniques, and storytelling methods to make your content more captivating.
Timing and Optimization
The timing of your posts can significantly impact engagement levels. Analyze your TikTok marketing analytics to determine when your audience is most active, and schedule your posts accordingly. Explore the various video editing features and effects available on TikTok to enhance the visual appeal of your content.
How To Improve TikTok Engagement Rate
You can deploy several TikTok engagement tips to achieve an engagement rate between 4% to 18%. Your advertisement must be compelling enough to grab attention within the first three seconds before it’s swiped away. Once you have captured their interest, it’s important to incorporate a call to action that encourages viewer engagement.
Remember, your content doesn’t necessarily need to be high-budget; your TikTok ad simply needs a purpose. It should provide valuable answers or deliver entertainment that appeals to your target audience. Encourage viewers to use your original sound if you have one, and invite them to duet with your content, thereby expanding the reach of your ad to other potential viewers. By implementing these tactics thoughtfully and appropriately, you can enhance engagement.
Tiktok Engagement Tips
While creating captivating content, you should implement any of the following TikTok engagement tips below to increase engagement throughout your ad campaign.
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Follow TikTok Trends
Stay updated with the latest TikTok trends and challenges. Participate in popular trends or create your own unique spin on them to increase visibility and attract user engagement.
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Engage with Your Audience
Respond to comments, acknowledge user interactions, and engage with your audience regularly. Encourage users to comment, like, and share your content through compelling calls-to-action (CTAs).
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Collaborate with Influencers
Partner with TikTok influencers who align with your brand or niche. Collaborative videos or influencer shoutouts can significantly boost engagement and reach new audiences.
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Leverage TikTok Features
Take advantage of TikTok’s built-in features like effects, filters, stickers, and music to make your content more engaging and visually appealing.
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Analyze and Optimize
Monitor your TikTok analytics to understand which content performs best. Identify trends, analyze engagement metrics, and adjust your content strategy to optimize future content for higher engagement.
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What Is The 3-Second Rule On Tiktok?
The 3-second rule is a TikTok engagement tip, meaning that the first 3 seconds of your TikTok must be interesting enough to catch a viewer’s attention. Giving your video a strong watch time boosts your content with TikTok’s For You Page.
How We Can Help You Krush Your Social Media
Remember, it’s crucial to integrate relevant hashtags and harness user-generated content to boost engagement. Additionally, engaging with your audience, collaborating with influencers, and utilizing TikTok’s marketing features can yield fruitful results.
Regularly monitoring analytics and optimizing content based on the obtained insights is essential for ongoing success. For expert guidance and further TikTok engagement tips on maximizing your social media campaigns, consider partnering with Krush.
Our dedicated social media department offers invaluable insights and assistance to navigate and achieve thriving TikTok campaigns.
TikTok Campaign FAQs
Several factors might contribute to your TikTok campaign not spending. It could be due to limitations in your overall campaign budget or your daily budget, a target audience that’s too narrow, low bid amounts, ad creative that doesn’t resonate with your audience, or technical issues at the ad group level.
Your TikTok campaign may be inactive for a few reasons. It could be because you paused or stopped it yourself as the advertiser. Another possibility is that you have issues with the campaign setup, such as incorrect targeting or ad creative that violates TikTok’s advertising/ads policies.
The main objective of a TikTok campaign depends on your specific goals as an advertiser. It could increase brand awareness, drive website traffic, generate leads or sales, app promotion, or engage with the TikTok community through user-generated content.
TikTok ads have the potential to be effective, especially when targeting a younger demographic and when the product or service aligns with TikTok’s dynamic and creative platform.
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