Navigating the Digital Landscape with Social Media Services
In the ever-evolving digital marketing landscape, social media services have become increasingly vital for businesses of all sizes for various reasons. An estimated 308 million Americans use at least one form of social media, over 91.5% of the total population.
Because of the large reach possible by advertising on these platforms, it’s important to use experienced social media marketing agencies like Krush, an Oklahoma City-based company that specializes in helping businesses of all sizes better utilize platforms like Facebook, Twitter, Instagram, and LinkedIn for advertising and promoting their products and services.
Let’s look at social media marketing campaigns in general, if, how, and why they work, and then we’ll examine how social media services companies like Krush can help companies of all sizes increase the power of their social media channels.
Does Social Media Marketing Work? The Power of Social Media Marketing
One of the most common questions businesses, especially startups, often ask themselves is, “Does social media marketing work?” Based on existing evidence and case studies, the answer is a resounding “Yes!”
Many examples of social media marketing success include Wendy’s, whose wacky social media posts have become a viral sensation over the past few years. They gained $64 million in profit in one year based on their social media management.
One benefit is the increased brand awareness that can come with social media content. Even a simple social media campaign can quickly take a small business from relative obscurity to sustained growth.
It’ll also enhance customer loyalty, as they will likely continue using a product or service if an engaging social media marketing campaign reminds them why they chose you in the first place.
Social media marketing plans can also boost website traffic, as the right post for any target audience can get more eyes on a company’s website. Whether it’s funny, serious, or informative, potential customers will click through the link to find out.
Which Social Media Marketing is the Best?
Businesses often wonder which social media is the best for marketing, and the answer will naturally depend on the nature of the business.
Facebook is the most popular social media platform with the largest user base. As many people use it to connect with friends and family, it also has the widest age range of the four. It’s also perfect for customer service, community management, and relaying business announcements and other vital information to potential customers.
Instagram tends to have a younger user base. Unlike the other three, all posts require correctly sized images and videos, which means that all advertising must be highly visually engaging, or more stimulating types of content can drown it out. It’s also useful for influencer marketing, paying a larger account with an established base to advertise a product or service.
Twitter, or X, has recently declined in popularity for various reasons. However, it still maintains a highly dedicated user base, primarily in the 18 to 39-year-old demographic. As ad revenue for the platform has also decreased, it can be the perfect place to advertise due to the lessened competition. It’s also valuable for its content calendar option, making it one of the easiest ways to schedule posts in advance.
LinkedIn is a business-oriented platform that aims to connect professionals and businesses worldwide, making it the preferred choice of business-to-business (B2B) startups and small businesses for advertising. It can also provide a way to contact the appropriate purchasing manager for a business with whom to discuss products or services.
Who Uses Social Media Marketing?
Due to its universal applicability and ease of access, millions of companies of all sizes from around the world across hundreds of industries have successfully used online marketing to increase sales, promote new products and services, and many other applications.
Social Media Services for Small Businesses
Small businesses can benefit from social media services for many reasons, including cost-effectiveness and targeted reach. Not only is it significantly less expensive to set up a social media presence on Facebook than traditional methods like billboards or newspapers, but it’s also easier to identify the company’s target audience.
These businesses face unique challenges, like gaining a foothold against older and more established rivals, lower name recognition, and lacking an established customer base.
However, Krush’s tailored social media services can overcome many challenges by figuring out the best way for a business to advertise and promote its products or services on various platforms. These strategies can drive growth and the overall competitiveness of small businesses in an increasingly competitive marketplace.
Why Social Media Marketing is Important: Krush’s Approach to Social Media Services
Another question frequently asked is, “Why is social media marketing important?” The answer is that it can be used to (re)build strong brand narratives, foster meaningful relationships with customers, answer common questions, and drive sales, all of which are essential to running a business.
It’s also likely true that the company’s biggest rivals are also using social media services, meaning that seeking help from the social media experts at Krush will give a distinct advantage. We use strategic planning, content creation, audience targeting, and performance analysis to help businesses succeed.
Partnering with Krush: Your Gateway to Social Media Success
Companies in the Oklahoma City area wishing to hire a social media marketing expert to take their business to the next level are highly encouraged to take the first step and speak with one of Krush’s experts, who can then tailor the perfect plan for their business to survive and thrive in this fast-paced world of social media marketing services.
KRUSH is a full-service strategic marketing firm and advertising agency. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!