So what Is SEO Marketing? – Well, the short answer to this question is this. Doing everything possible to get your site to the top of Google search results. When someone searches for your business or what you are selling online.
Actually it’s not so easy, and we could write volumes on the subject. Indeed many have, but for the sake of this article. We want to cover only the basics of SEO marketing to get you more familiar with it.
Also, we will be focusing just on Google as our search engine. Because, with about 87% of the search market, they should be where you place most of your efforts. To that end, Google now uses over 200 factors in their ranking algorithm.
No one except the owners and executives know what these ranking factors are precisely, but they do offer many hints. And SEO marketing experts do their very best to interpret these signals for their clients.
Well, to get your website on top of Google search results, you need to do two crucial things.
This aspect of SEO marketing includes everything that you have to do to your website pages to serve them exactly the way Google prefers them. Remember, Google uses software called spiders to visit your site, read it, and then index it on its servers. To serve the said pages to the searcher.
So basically, you need to make sure these pages are in a format that makes it especially easy for Google spiders to crawl and then index them.
The following are the things that you need to concentrate on when doing on-page optimization.
1. Tags – Tags are HTML elements (words) used by those Google spiders to identify what your page is about. And how to render it after indexing. These include H1, title tags, Meta description, Header, Image alt, Nofollow link, Links and anchor text, Canonical. Some of these tags are self-explanatory, but some may be foreign to you. Needless to say, all you need to know is that they are equally important and you have to pay attention to them.
2. Keywords – These are the words that you would like to rank for. For example, if you are selling widgets. Then you want to rank on the top spot for the keyword “widgets” for obvious reasons. The only way this happens would be to optimize for the widgets keyword so that Google decides that your page is the most relevant for a searcher of widgets.
3. User Experience – In the last few years, Google has been actively pushing user experience as a ranking signal. What this implies is that they want to know how the visitors they send to you interact with your site. For example, how long do they stick around? Because typical human behavior dictates that if someone lands on your page. And doesn’t find what they are looking for, they will immediately hit the back button (Bounce Rate). If this is repeatedly done, Google knows that they ranked your site for the wrong keyword. And will drop your website lower on the results page.
4. Site Speed and Mobile Responsiveness – Studies have shown that the longer a visitor has to wait for your site to load, the faster they click that back button. So as part of user experience, Google keeps a close eye on how fast your site loads. Furthermore, because more and more people are doing mobile searches, you need to have your site available and optimized for mobile search.
This next part of SEO marketing includes all the things you have to do outside of your website to help it rank.
1. Back Links – When someone else finds the information on your site to be relevant to their own topic, they will direct their readers to your site. They do this using a backlink. Mostly they are linking to you from their website. And this is a core signal for Google to rank your site. The more backlinks that your content receives, the higher it ranks. However, it is not just the number of backlinks you get that matter anymore; the quality of the links now matter more. So you need to strive to get links from sites that Google considers relevant to your own and other authority sites. This means that getting a backlink from time.com implies a lot more in its eyes than getting a link from your neighbor’s blog.
2. Keyword Research – Keyword research is critical for your SEO Marketing efforts and the success of your site. For example, you are selling widgets, and then you need to know how many people are searching for said widgets. Usually, these people are potential customers, so you need to get them to your store ASAP. Keyword research will help you identify just how many of these people are where you can find them and the best way to market to them, so they come to your store and buy the widgets.
3. Social Signals – Social media has changed the way people consume and distribute content online, and Google now uses social signals to gauge the popularity of your content. Similarly, the more Facebook, Twitter, Pinterest shares, and likes that you get, the higher your content will rank. Simply because nowadays, if someone enjoys what they find online, they have no problem sharing the discovery with their friends and family on social media.
4. Seo Marketing Tools – To be able to track your website’s performance, they are tools that you need to have access to for this task. These include tools like Google’s own keyword research tool, which will help you find those keywords we talked about earlier. Google Analytics tracks all the stats that Google deems vital, like page views and bounce rate. And also helps you find and fix website errors.
In conclusion, in today’s online world, SEO Marketing is a highly technical undertaking, and we would honestly recommend that you find a professional for your efforts and online business survival.