Countless businesses need to learn how to run Facebook ads that drive leads to a website and calls to the office. Facebook and Instagram are powerful components of any marketing strategy, and having the right Facebook ads agency by your side is critical.

Why does it matter? Facebook has 3 billion monthly active users and remains the most-used social network today. This is where your customers and clients are.
The problem is that the competition is intense, and the complexity of creating Facebook advertising campaigns that drive brand reputation, clicks, and consistent traffic isn’t easy. There are frequent platform updates that change metrics and adjust algorithms. This makes it hard for a business to achieve a positive ROI with Facebook ads services.
A Facebook ads agency is a solution. Krush is a Facebook ads agency that stays at the top of Facebook ads management to deliver impactful campaigns using modern, real-time metrics. The benefit? You’re capturing the best possible outcome in your Facebook advertising campaigns.

How to Make a Facebook Ad

Running a Facebook Ads campaign requires several steps. The first is to understand the Facebook Ads Manager. To use it, you’ll work through several steps:

• Campaign objectives
• Ad sets (such as audience, placement, budget, and scheduling)
• And then create an ad

That seems like three steps, but there’s much more to it. Let’s break this down:

• Your first step is to create a marketing objective based on your business and revenue goals, such as “reach” or “awareness.”  You’ll also enter a campaign name.
• If you haven’t done so, you’ll need to set up your ad account based on location and billing information.
• Click the option to create an ad set or several ad sets next. In this area, you’ll choose the ads you can select based on audience, locations, and other demographics that fit your target audience. There are quite a few selection options in this area.
• You can choose the placements of your ads, such as whether you want them to display on Facebook, Instagram, Audience Network, and Messenger.
• Next, select the optimization and delivery options based on whether you’re optimizing for reach or impressions, how often the ad will appear, and your bid strategy.
• You can then set up your budget and launch your ads.

Setup is the first step. It’s a good place to begin, but to create truly effective Facebook Ads campaigns, you need to continue to optimize and build on your strategy consistently. This service is best provided by a Facebook ads agency that offers ad management. You certainly can do this yourself, but you will need to learn the unique elements of a results-driven campaign in your niche.

Facebook Ad Types and Targeting

Another one of the ways a Facebook ads agency helps is by ensuring you’re using the best ad types targeted to your audience.

The various types of Facebook ads include:

• Images
• Video
• Carousel (which displays several images that rotate)
• Collections (which display several images that remain static)
• Lead Ads
• Stories Ads
• Messenger Ads

You’ll need to use ads based on the goals of your Facebook Ads campaigns. For example, Facebook lead ads are ideal for audiences already engaging with your business on social media. Messenger ads create very personalized stories and build brand awareness. You might use carousel ads to tell a story or break down specific features of a product. By comparison, collection ads are perfect for simultaneously displaying several types of products or services.

Facebook Ads Target: Reaching Your Ideal Customer

Next in your digital marketing process is selecting the right type of target for your business. Your core target options include:

• Location
• Demographics
• Interests
• Behaviors

Additional options include custom audiences, allowing you to create ads for specific groups, such as those who visited your website or those on your email list. Lookalike audiences are another important opportunity, as they connect you to potential leads for businesses like yours.

Effective campaigns hinge on selecting the right ad types and utilizing precise targeting, which leads to high conversion rates. Notably, this is also one of the most complex areas to “get right.” That is one of the benefits of working with a skilled Facebook ads agency with advanced tools and skills to support this process.

Facebook Ad Specs, Sizes, & Examples

Your Facebook ads agency will do this for you, but you should also understand social media platforms’ ad rules.

Key Specs for Facebook Ads:

The 2025 guidelines for Facebook Ads include:

• Resolution minimums are 1080 by 1080 pixels for images and videos
• Max file size is 30 MB for images and 4GB for videos
• Video duration must be between 1 second and 241 minutes, but 4 to 15 seconds for Reels
• Primary file types include JPG or PNG for images and MP4, MOV, or GIF for video

Essential Facebook Ad Picture Sizes and Dimensions

These rules include:

• Feed 1:1 – 1080×1080, 4:5 – 1080×1350
• Stories 9:16 – 1080×1920
• Carousel 1:1 – 1080×1080 per card

Don’t overlook the importance of mobile-first social media advertising.

Anatomy of an Effective Facebook Ad Example

The ideal structure for your ad should be:

• Compelling visual – Clear, crisp, and profoundly impactful to your audience
• Clear headline – That captures attention without a hard sell
• Benefit-focused copy – The copy needs to speak to the needs and benefits of the customer
• Strong call to action – Tell them specifically what you want to do

How Much Are Facebook Ads?

Costs vary, and that’s not what most companies want to hear. Still, it is another important reason to turn to a Facebook Ads agency, which can help you avoid overspending.

An ad auction system in place increases costs when demand rises. Factors such as the following play a role in that cost:

• Audience competition
• Ad Quality
• Objective
• Placement
• Seasonality

The key is to select a budget that works for you, such as a daily or a lifetime budget for the campaign. This helps control costs but allows you to bid competitively.

Always focus on the Return on Ad Spend (ROAS). That means you need to analyze and see how well your ads drive sales and leads and at what price.

A Facebook ads agency includes efficient budget management and bidding strategies that maximize the ROAS.

Measuring Success: Tracking Leads, CTR, & Best Practices

There are various ways to check Facebook Ad leads and results, including:

• Ads Manager reports
• Metal Business Suite (your Lead Center)
• Download the actual CSV
• Tracking through Meta Pixel and Conversations API
• Using UTMs for analytics

Note that leads expire after 90 days in Meta’s system, which is a factor to remember as you use these methods.

Understanding Click-Through Rate

Your Click-Through Rate is the number of clicks on your ad divided by your impressions. In short, it is the number of times people click on your ad when they see it. The average Facebook ad click-through rate ranges from about 0.9% to 1.1% overall, but some industries are significantly higher. This varies significantly.

What Is a Good Click-through Rate?

This depends on the industry and factors like campaign goals and audience quality. A good rate drives cost-effective results. Set a baseline and work to beat it.

Facebook Ads Best Practices

Here are several simple things to remember:

• Set clear goals
• Target precisely
• Use high-quality creative copy that lets your brand personality stand out
• Write a strong CTA
• Conduct A/B testing consistently to find out what people respond to
• Monitor and optimize frequently
• Design mobile-first ads since most people view Facebook on their phone
• Ensure your landing pages align with your ads

Facebook Ads Agency Advantage: Why Partner with Krush?

Social media marketing is critical, but social media advertising is expensive when it’s not done well. By working with a Facebook ads agency like Krush, you gain benefits including:

• In-depth expertise and platform experience.
• Significant time savings for your internal team.
• Data-driven, strategic campaign planning.
• Access to advanced tools and optimization techniques.
• Proactive adaptation to constant platform updates.
• Dedicated focus on maximizing your ROI.

Krush’s commitment to transparency and client results makes us one of your best resources. Managed strategically, Facebook Ads deliver consistent results.

Work with a Facebook ads agency as your ideal partner. Make the most of your investment and ensure you’re consistently getting the results you need. Contact a Facebook ads agency now to learn more.

KRUSH is a full-service strategic marketing firm and advertising agency. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!