Content Marketing Strategy |
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Creating a viable content marketing strategy should be one of your top business goals. After all, content marketing is much more cost-effective than traditional marketing, and it has the power to build a bigger audience, create customer loyalty, and improve your brand’s reputation.
Of course, working with a proven company like Krush is the best way to ensure your content marketing strategy connects with your customers. With a passionate team of industry experts, Krush uses predictive modeling and live-in market data to engage your current and prospective clients.
There are also many additional reasons to create a content marketing strategy. For example, it enables you to connect with your audience without using hard-sell tactics. Furthermore, it encourages clients to advocate for your brand; there is no better form of advertising than that!
Content Marketing 101: Why It Matters for Your Business
Content marketing provides a powerful tool for attracting, engaging, and retaining customers. By writing and sharing articles, podcasts, videos, and other media, you can promote brand awareness and position yourself as an industry expert. There are several core principles to this kind of content, including:
- Maintaining brand consistency
- Creating a content calendar
- Creating content with intent
- Engaging your audience
Create new, compelling, and high-quality content in your field. It’ll help attract potential customers, build brand awareness, and foster trust. Your readers will see that you care about helping them solve their problems. This is the perfect way to build trust, and it’ll go much further than simply writing a bunch of company-oriented blog posts.
Whether you have a small, local business or an international chain, content marketing is one of the best ways to reach your target audience. It provides many benefits to help you sell more of your products or services.
Increased Website Traffic and Lead Generation
When you publish articles addressing people’s needs, they’ll naturally gravitate toward your website. This leads to long-term benefits, including increased lead generation.
Improved Brand Visibility and SEO Ranking
Quality content attracts more viewers, and proper SEO techniques can help your website increase search engine rankings.
Enhanced Customer Engagement and Loyalty
A successful content marketing strategy will give your customers an honest, authentic look at your brand, increasing customer loyalty and engagement.
Building Your Content Marketing Strategy: A Step-by-Step Guide
Building a content marketing strategy is much more than simply writing pieces of content. It requires you to fully utilize the following seven points. Each point is equally as important as sharing your content.
Define Your Target Audience
Writing your blog posts with your customers in mind is best practice. Find out what their needs and interests are before you begin publishing anything. For instance, if you sell bass fishing products, it’s an easy bet that your audience wants to know about the best lures and lakes to find bass.
Set Your Content Marketing Goals
Setting specific marketing goals requires identifying your current needs and understanding where you’re starting from. Choose what’s most important to you, and make sure your blogs are written to assist your goals. A prime example would be if you were trying to raise your revenue by 5%. To do this, you’ll need to generate more website traffic and convert more leads into customers.
Choose Your Content Formats
Each of the major content formats has pros and cons. Therefore, consider choosing at least two to three formats to attract a wider audience. Your content creation calendar could include blog posts, videos, and social media posts. If you’ve noticed that your target audience is more visual, you could rely mostly on videos and infographics.
Develop a Content Calendar
Planning out your content for the year will make it much easier to reach your goals. Use these tips to ensure you can get the most out of your content.
- Define your goals
- Create a calendar template
- Decide what channels to share on
- Begin with important holidays
- Add your own targeted content
- Be sure to write some evergreen content
- Decide how often you’ll publish content
- Monitor how each post is received
- Update your calendar as needed
Optimize Your Content for SEO
Although you want to provide solid, well-written content, you’ll also want to ensure it’s optimized for search engines. If your company is a locally focused company targeting Oklahoma City, you’ll want to sprinkle Oklahoma City throughout your content. Be sure to do this in a natural-seeming way.
Promote Your Content
Simply placing content on your website and hoping people find it won’t work. Instead, promoting your content via social media and email marketing is important. As a bonus, this gives your existing customers an easy way to share your posts with others.
Track and Analyze Your Results
This is a highly critical piece of the marketing puzzle that’s often forgotten. Be sure to track and analyze the results of each post. Which one got the most engagement? Which one failed to capture any attention at all? Once you’ve learned these things, you can alter your content calendar accordingly.
Content Marketing Strategies for E-commerce, Hotels, and Banks
Content marketing strategies provide a lot of room for specific industries. They can and should be tweaked to fit into whatever industry you happen to be in! Distributing your content with specific industry points is always a good idea.
Content Marketing Strategy for an E-commerce Brand
Focus on providing valuable content that fits with the customer journey. Educate consumers about products, address pain points, and inspire purchases. Build trust through informative blog posts, product guides, and social media engagement. Leverage user-generated content and SEO to increase visibility. Ultimately, aim to convert browsers into loyal customers.
Content Marketing Strategy for Hotels
Position your hotel as a destination, not just a place to stay. Create content that highlights local attractions, experiences, and the hotel’s unique selling points. Use high-quality visuals to showcase amenities and accommodations. If you develop a strong social media presence, you can engage with potential guests and encourage bookings. Focus on SEO to rank for relevant search terms like “best hotels in [city].”
Content Marketing Strategy for Banks
Build trust and credibility through informative content. Educate customers about financial topics, offer budgeting tips, and explain complex financial products in simple terms. Use storytelling like customer testimonies to connect with your audience on an emotional level. Leverage social media to provide excellent customer service and address financial concerns. Prioritize content that demonstrates your bank’s commitment to community involvement and social responsibility.
Beyond Oklahoma City: Scaling Your Content Marketing Strategy
Oklahoma City businesses can leverage their local presence in their content marketing strategy in many ways. For example, highlighting local events and collaborations can help multiple businesses thrive. Featuring local customer success stories is another good tactic, as it contributes to industry publications focusing on the Oklahoma City market. Doing these things is a good way to ensure your local-based customers can find your company.
What if you want to appeal to a nationwide audience? To do so, you must conduct market research to identify national trends and interests. From there, it’s best to use posts and videos that do not list a specific location. You may also consider paid advertising options to reach a broader audience.
Content Marketing Strategy Success: Tools and Resources
Fortunately, you do not need to do all these things yourself. Instead, use the following resources.
Content Creation Tools
Canva offers a good way to create visual content, such as infographics. Grammarly is the right choice when you’re ready to check your written content for mistakes. Answer the Public allows you to grow your traffic by discovering what people are actively looking for.
A cohesive plan is the best way to ensure your content marketing efforts don’t go to waste. Once you decide on the type of content you’ll create, make a calendar and stick with it. Remember: No one wants to read a blog that only gets updated once a year.
Whether in Oklahoma City or anywhere in the U.S., turn to Krush for all your digital marketing needs! No matter what content types you prefer, we’re ready to deliver high-quality, engaging content for your customers.
KRUSH is a full-service strategic marketing firm and advertising agency. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!
