High-quality visuals are essential in today’s digital marketing landscape, as appealing graphics capture potential customers’ attention. Consequently, product and brand photography is vital to the success of any marketing campaign, digital or otherwise.
Krush has established itself as a leading marketing and advertising agency in Oklahoma City. We specialize in helping businesses grow their brands by helping them navigate the difficult world of digital advertising.
Product and brand photography is especially important for businesses in Oklahoma City, as it helps them differentiate themselves from the competition and firmly establish a foothold in a competitive market.
Let’s look at the many benefits of hiring a good product photographer OKC locals trust and tips to help businesses find the right fit.
Why Product Photography is Important
Quality photography is crucial to many aspects of nearly every business. First, e-commerce sales with high-quality product photos have a significantly higher clickthrough rate and lead to a higher percentage of potential customers choosing to make a purchase. It also gives these customers a higher level of confidence that the product they receive will be as advertised.
This is also part of the broader goal of improving website engagement, as website viewers will have their attention captured, remain engaged, and be more likely to take the next step toward becoming customers. This elevates a brand’s image, and target audiences will be more receptive to the message, causing them to remain loyal.
Finally, it can help a brand stand out in an increasingly competitive marketplace. Online customers must rely on the provided photographs because they cannot see the physical products. If these images are substandard, they may look elsewhere for their needs.
Specifically, studies have shown that higher-quality photographs have a 94% higher conversion rate, and 90% of consumers state that the quality of the picture is the most important factor in making a purchase.
Product Photography for E-commerce and Websites
A good set of photographs for an e-commerce offering includes many elements. First, the item should be viewable from multiple angles with a clear focus on details. According to the same source, seeing the product from all angles increases a potential customer’s online duration from 32% to 50%.
A consistent background is also important; it helps maintain image quality and helps the customer see items consistently. If some items are against a light background and others are dark, comparing the two will be difficult. This can lead to an increased return rate and dissatisfied customers.
Lifestyle shots can also be incorporated to show viewers what the item looks like in real-world scenarios. A skincare brand might want before-and-after pictures, for example. Additionally, combining food and products can be very useful for many applications.
High-resolution images will ensure the photo appears consistent, whether viewed on a 42-inch monitor or a 4.2-inch cell phone screen. By providing quality shots in various situations, users will better understand what the object will look like in their home.
Product Photography for Brand Identity
Brand identity is vital for the success of e-commerce businesses. How products are photographed can help enhance that image by giving customers a better idea of a brand’s color scheme, personality, and overall style.
By augmenting the website’s text with compelling visuals, they can build a cohesive story. This can create an emotional connection between the customer and the product, leading to deep brand loyalty that can persist for many years.
The Benefits of Hiring a Local Product and Brand Photographer
Having a professional product photographer OKC based is an invaluable resource for businesses in the Oklahoma City metro area for several reasons. First, they will have an unparalleled knowledge of the local market and understand the wants and needs of each business’s target demographic.
Using a local brand photographer also provides flexibility and enhanced collaboration options. Instead of waiting for a company headquartered in New York or Los Angeles to find time in their schedule, pictures can be taken on-site at a time that works for you, providing a significantly more personalized service.
A good product photographer OKC businesses trust will also have in-depth knowledge of local resources, including models, stylists, and props. These will give products the perfect local flavor that doesn’t feel like pandering and will ensure prospective customers understand that their purchase will benefit a locally owned and operated small business instead of a massive conglomerate.
Finally, using a good product photographer OKC trusts will help stimulate the creative scene in Oklahoma City and ensure that it continues to grow. Your business’s success can help multiple other sectors of the local economy, ensuring that locally owned businesses can remain profitable for years to come.
Finding the Right Product Photographer OKC
To find the best brand photographer or product photographer OKC has, you’ll first want to consider your brand identity and budget. It might not be a good fit if their style doesn’t match yours or they’re too expensive.
You’ll also want to review their portfolios, client testimonials, and reviews. This will tell you if they can provide quality work within deadlines and if their style meshes well with your plans. Schedule a consultation to discuss your specific needs and vision if it does.
Krush: Your Partner in Product and Brand Photography
Krush is committed to understanding brands, exceeding expectations, and using its expertise in product and brand photography services to provide the best possible images for various businesses.
We also offer services that complement our photography, including web design and marketing strategy. These can help ensure that your overall advertising and business presentation is at its best and that customers remain engaged, focused, and loyal to your brand.
Product Photographer OKC FAQs
Yes! Krush is proud to offer professional product and brand photographer services in Oklahoma City.
Yes, we’re a local marketing agency with a team of experienced and expert brand photographers who can help elevate brands and take e-commerce shops to the next level. We have a full video and photography studio perfect for any shoot, be that products or brand photos.
Yes, Krush offers both photography and videography. Our Oklahoma City team isn’t just about capturing stunning visuals; we’re storytellers. We craft captivating video content that grabs attention and ignites engagement. From sizzling product demos to brand narratives that resonate, we help you leverage the power of video to achieve your marketing goals. Let Krush elevate your brand with dynamic video content.
Professional Brand & Product Photographer OKC For Hire Near Me
Perhaps the most important aspect of running an e-commerce website anywhere in the world is having quality photographs of products from a quality product photographer OKC loves. These catch the eyes of potential customers, help establish a brand identity, increase clickthrough and sales conversion rates, and reduce return rates, as customers can be sure the product they see pictured is the high-quality item they will receive.
A local product photographer OKC based will better understand an area’s target demographics and best strategies than national or international firms, who may try a terrible “one-size-fits-all” approach. We highly recommend that you contact us today to see if Krush is a good fit for your product photographer OKC needs!
KRUSH is a full-service strategic marketing firm and advertising agency. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!
