Many businesses, including service providers like electricians, HVAC technicians, plumbers, and e-commerce stores, use great holiday marketing campaigns to attract shoppers and increase their bottom line. With the right encouragement, customers will choose to buy from your shop or hire your services, so it’s never too soon to plan a marketing strategy to help build positive and long-lasting relationships. Learning more about holiday marketing ideas specific to home service businesses and e-commerce platforms will empower you to execute an effective seasonal campaign. Understanding how pay-per-click (PPC) advertising, promotions and special offers, holiday communication strategies, and careful timing contribute to conversions is the key to generating the desired results.
PPC (Pay-Per-Click) Advertising for Holiday Marketing
Holiday pay-per-click (PPC) advertising is equally crucial for e-commerce and service businesses. Embedding clickable seasonal search terms and keywords related to products or services like “holiday deals,” “emergency electrician,” or “seasonal discounts” can capture attention and drive traffic to your business when consumers click on your ad. E-commerce stores can showcase their best-selling products with enticing visuals. At the same time, service providers can emphasize quick response times, 24/7 emergency services, and specialized holiday offers to stand out in PPC campaigns.
Get Started Early
We launch most PPC holiday marketing campaigns in late September or early October to catch customers early. Even if shoppers don’t spend immediately, they’ll be aware of your brand all season long.
Tailor Your Keywords and Ad Copy
Krush gets shoppers in the holiday spirit with festive seasonal imagery and holiday promotions like limited-time offers, gift guides, or special holiday bundles that are just what your customers want. Our team determines whether your customer is motivated by price, novelty, or scarcity and tailors your marketing accordingly.
Optimize for Mobile
Mobile-friendly PPC campaigns are quick-loading and responsive ads that look great on small displays and make shopping easy. Our simple-to-click ads help convert mobile shoppers into paying customers wherever they happen to be.
Promotions and Special Offers
Attractive promotions and special offers are key to bringing in customers during the holiday season. Generous discounts, bundles, and limited-time offers can boost sales and make shoppers happy by offering high value for their money.
Krush has created compelling promotional holiday marketing campaigns for brands and non-profit organizations with our e-commerce and social media initiatives. We’ll be excited to create customized holiday promotions for your brand.
Holiday Discounts: Coupon Codes
Customers love low prices, and coupon codes are a great way to reach holiday shoppers. Fixed price discounts can motivate customers to spend. We create enticing sales promotions with coupon codes like “HOLIDAY20” that provide some financial relief in inflationary times. Many shoppers actively search for online coupons before buying something, so making them available allows you to meet an existing demand while persuading them to purchase items now.
Limited Time Offers: Flash Sales
Our time-bound holiday sales can boost revenue by generating urgency. These promotions can help boost your sales volume and improve cash flow immediately. Customers will purchase quickly if they can take advantage of exclusive discounts or deals during a special holiday event. Consider segmenting your audience and offering exclusive flash sale invitations to loyal customers or subscribers. Personalizing the holiday flash sale experience makes customers feel valued and appreciated, fosters loyalty, and encourages engagement.
Holiday Email Marketing Strategies
Your email subject lines, content, and design should be merry and bright during the holiday season. Email generates 20% of holiday traffic on online sites and motivates shoppers to spend 138% more when they purchase products after receiving the message.
Our team uses festive graphics, personalized emails, and emojis to delight and engage your customers. Dressing up your branding and using responsive templates makes your emails mobile-friendly. We also make your content sparkle with beautiful images, creative videos, and holiday gift guides to showcase your offerings and inspire shoppers. Sending seasonal welcome emails and highlighting special shopping days like Black Friday, Cyber Monday, Giving Tuesday, and Small Business Saturday is another strategy we use to engage your customers’ attention.
Managing Holiday Hours and Customer Expectations
The holidays are hectic, so establishing a clear schedule and a strong line of communication with your business can show customers you value their time. By helping clients manage their online presence, Krush keeps your customers in the loop during the holiday season. As soon as the season begins, we post updates about seasonal services and changes in your store hours. Our team alerts customers to changes early and keeps reminding them about their holiday schedule as the season progresses.
We use every channel you can think of to reach your customers, including physical and digital signage, automated phone greetings, social media updates, Google My Business listings, website banners, email signatures, and text messages. We also post news about your shipping and return timelines and deadlines and let customers know how to reach you when you’re closed to ensure you can make every sale and keep them happy.
When to Start Planning Your Holiday Marketing Campaign
To make the most of the busy holiday shopping season, many businesses we work with start planning holiday marketing campaigns in late summer. We start by gathering information, outlining any social media posts, holiday offers, or specials to run, and identifying who you want to reach and when to communicate your message. Our team will consider different marketing tactics and suggest strategies to help you achieve your holiday marketing goals. Most people start shopping in the fall, so we like running a few specials in September before the season starts, then ramp up promotions so that your holiday marketing efforts peak in November.
How Krush Helps Clients Prepare Their Holiday Schedule
Once we assess your sales goals for the holiday shopping season, we create step-by-step plans for customized holiday marketing campaigns. Our team will conduct market research and analyze current trends so that we can tailor a strategy to meet your specific needs. We work closely with all our clients to help them meet and surpass their marketing goals. To learn more about how Krush can help you create your best holiday campaign yet, give us a call, or drop us an email at info@gokrush.com.
Krush Helps Your Organization Make the Most of Your Holiday Marketing Campaign
The holidays are an exciting and busy time to reach customers, and great holiday marketing plans are the key to generating the business and goodwill you want most. Pay-per-click ads, attractive promotions, effective social media and email campaigns, and clear, well-timed communication are crucial to a successful campaign. Krush has the expertise and dedication to make it happen. To get started, contact our team for a personalized holiday marketing consultation. With our expert guidance, you’ll be on your way to a joyous and prosperous holiday season.
KRUSH is a full-service strategic marketing firm and advertising agency. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!
