Skip to content
  • the krushers
  • contact
  • news
  • the studio
  • careers

Icon Image
  • branding
  • video production
  • graphic design
  • photography
  • social media
  • web dev
  • media
  • seo
  • the krushers
  • contact
  • news
  • the studio
  • careers

11429 Broadway Ext
Oklahoma City, OK 73114

phone405.603.5355

emailinfo@gokrush.com

Jul72020
Marketing & AdvertisementLearn how to know when design is actually good.

How do you know when design is actually good?

Design is good when I like it. Next question!
Hold on Buckaroo. I’ll agree your opinion is as important and valid as the next person’s but just because you like something doesn’t actually make it good design. When you like or dislike design it is simply a reflection of your taste—which is formed by previous experiences typically. Liking a particular design is your personal opinion. And everyone in the world is entitled to one, but opinions hold about as much value as Monopoly money.

But abstract art? Come on, that can’t be good!

I know it might just look like blue dots on a white canvas to you but you bring up a good point. Art and design are related, but they have different purposes. In art, everyone will walk away having had a unique experience. Art by its very nature calls for a personal response. Design, on the other hand, has a specific purpose. Imagine if every viewer of a single design, say a brochure, said it meant something different? Which brings us to the heart of the matter—Good design communicates clearly.

So, I don’t have to like it for it to be a good design?

Exactly! If the design communicates a similar message to everyone in its target market, it’s considered good design. In fact, design can be equally effective when you don’t like it. Remember, design is good when it communicates effectively. Think of all of the annoying advertisements you simply can’t forget, even when you actively try.

Are you saying good design needs to be annoying?

Not at all. What I am saying is if you are asking a designer to create something for you, don’t make pleasing yourself the most important goal. Make sure the design communicates appropriately and doesn’t confuse your target audience. And just to be clear, everything about your design is communicating something, from the composition and color to the size and shape.

How can design communicate more than just words?A photo of a bad graphic design example.

So let’s say you’re thinking of changing banks and you drive by and see this logo for the First National Bank. The bank wants to be seen as friendly and approachable and they create a new logo to communicate these attributes. Sure, the words in the logo tell you this is a bank, but would you put your money with them? I sure wouldn’t. But people ask designers to create designs for an audience of one all the time. “I love purple so you have to use purple!”

Good design communicates clearly, appropriately, and effectively and, for the most part, is appealing to the target market.

Krush digital shows you a photo of graphic design.

I can’t stand the logo for Claire’s Tea Room. It’s not my taste.But I can clearly see how it could be an effective design for the target audience because it is clearly telling you what to expect if you should visit—a fun, casual place where (mostly) women can get some affordable tea.

 

Let’s test your new informed opinion!

What is the design below communicating? Is it a good design?

Graphic design example.

Krush is a full-service advertising agency in Oklahoma City. We specialize in brand development, graphic design, media planning, performance tracking, print services, SEO, social media, video services, as well as website design and development. Our focus is to grow your brand and your bottom line–we are your strategic marketing partner! Check out our portfolio of work and contact Krush today!

Category: Marketing & AdvertisementBy Krush DigitalJuly 7, 2020

Author: Krush Digital

Post navigation

PreviousPrevious post:How to Choose Brand ColorsNextNext post:What is Website Design?

Related Posts

Facebook Ads Agency Krush OKC
How to Run Facebook Ads – Facebook Ads Agency Insights
May 27, 2025
Graphic Design Trends 2025 Krush
Future Focus: 2025 Graphic Design Trends
April 21, 2025
Commercial Videography KRUSH
Concept to Screen: Commercial Videography in OKC
March 18, 2025
Instagram Updates KRUSH
2025 Instagram Updates You Should Know
February 5, 2025
SEO for Small Business Krush OKC
SEO for Small Business
January 10, 2025
How to Improve Organic SEO Traffic Krush
How to Improve Organic SEO Traffic
December 12, 2024
Krush Advertising Agency OKC
 Dream-Theme — truly premium WordPress themes
Go to Top
11429 Broadway Ext
Oklahoma City, OK 73114
405.603.5355 info@gokrush.com
  • branding
  • video production
  • graphic design
  • photography
  • social media
  • web dev
  • media
  • seo
  • the krushers
  • contact
  • news
  • the studio
  • careers
© 2025 KRUSH All Rights Reserved.
Ad Agencies in Oklahoma City
Facebook Marketing Agencies in Oklahoma CitySEO Agencies in Oklahoma City

11429 Broadway Ext
Oklahoma City, OK 73114

405.603.5355 | info@gokrush.com

Facebook Marketing Agencies in Oklahoma CitySEO Agencies in Oklahoma City
Ad Agencies in Oklahoma City
© 2025 KRUSH All Rights Reserved.