Bringing a commercial video to life takes more than just pointing a camera and hitting record. Understanding the production process is useful if you’re a business owner or work in the marketing industry. Video talks and grabs people’s attention. Let’s break down how to create commercial videography that stands out and finds the audience you want to speak to.
Pre-Production – The Foundation
When the Krush creative team sits down to create a commercial, we go back to basics and state the objective. Identify the target audience and the message that we want to tell them. We usually start pre-production by writing a script and mood board. The script communicates the message we’re trying to say, and the mood board describes specific shots or a general commercial tone. Will the commercial be bright and happy? Will the commercial be dark and gritty? These decisions are made to connect with the audience we’re trying to speak to.
We present the script and mood board to the client and get buy-in from all stakeholders. After that, we move on to casting (choosing actors to play the roles in the script), location scouting for production and logistics planning. We attempt to identify any potential roadblocks for production to ensure everything runs smoothly and we “make the day.” A little film biz talk for you.
Production – Laying the Bricks
Production is the fun part of commercial videography, where the rubber meets the road, where the sausage is made, and whatever other idiom you want to use. Shooting commercials is a blend of art and technical skill. Balancing the vision created in planning, we use composition, including lens choice, lighting, and movement, to set a mood for your commercial.
Each shot is uniquely yours; we thread a story together and paint with lights to create a story that is uniquely yours. The crew works together like an engine in a car, balancing the plans made in pre-production and being dynamic with on-the-day developments that improve the story. Some productions are pre-planned shot by shot. At Krush, we stay adaptable, sometimes shaping the story as we go.
Post-Production – Taking Shape
Every shot captured during production is like a moving jigsaw puzzle piece. We find a visual rhythm where every piece sits together like a dance. Individually standing on its own, and as you zoom out, the collective idea is revealed. We add music, sound design, and color grading to help create a polished, seamless, and engaging experience that stands out from competitor noise.
Final Thoughts- OKC Commercial Videography
A commercial as unique as you. Commercial videography blends creativity, technical skill, and marketing strategy. Whether you’re figuring out how to create a commercial video from scratch or refining your approach to make a good one, mastering each stage ensures your content doesn’t just look great—it works. Partnering with an experienced production company can help bring your vision to life, delivering results that drive engagement and growth.
Define your message, who you want to talk to, and what to tell them. Start with an idea and a script, and develop a visual style for your brand. You can accomplish anything big or small with solid pre-production and the right crew.
Focus on clarity of message. Know what you’re saying and why it matters to your target audience. Strong visual style and rhythm help create messages that stand out. End with a call to action or brand message that reinforces your name to keep people thinking about it after the commercial ends.
Grab their attention soon and deliver your message in an interesting voice and unique visual style. End with a clear call to action.
KRUSH is a full-service strategic marketing firm and advertising agency. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!
