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Regardless of your company’s size, it must have a well-designed website to be competitive. Without a website, your business will not attract as many potential customers. However, using a template to create a website yourself isn’t enough. A poorly designed website can turn off customers and harm your brand image. Working with a professional website design company like Krush means you’ll benefit from a visually appealing and user-friendly website that leads to higher conversion rates, more sales, and grows your customer base. Based in Oklahoma City, Oklahoma, Krush provides top-quality web development and design services for companies nationwide. Here is a guide to help you choose the right web design company to meet your business objectives.
How to Design a Company Website
Creating a well-designed website is not easy and instead requires expertise and dedication. Your business needs an effective and functional website to grow your customer base. This is why savvy companies prioritize finding a web design company for their skill and knowledge.
Web design companies like Krush deliver high-quality, custom web design that grabs user attention and keeps them on your page longer while they engage with your content. Professional web design companies have a deep understanding of user experience (UX) principles to boost conversions. Here are some reasons your business should work with a professional web design company like Krush:
Enhanced Brand Image
A website with high-quality design helps your company establish a strong presence in the digital market and demonstrates your professionalism. Your website’s design affects how your target audience perceives your brand. Visitors will have a more favorable view of your business if your website is updated and leverages color schemes to make it attractive. A user-friendly, visually appealing interface will demonstrate professionalism and show your company is credible.
Improved User Experience
Visitors can quickly find the information they need when your website features a user-friendly design. Your website should tell your business’s story and explain what you want your visitors to understand. A poorly designed, unclear website that is difficult to navigate might lead to frustration and visitors going elsewhere.
Creating a well-designed website involves using clean layouts, information only relevant to the particular page, easy-to-find contact buttons, and other relevant details based on your industry. This helps to create an intuitive user experience and increases your chances of a higher return on investment (ROI).
Increased Lead Generation
An effective website can help your business grow its customer base and convert visitors into leads. You can make a positive impression when your website design is tailored to your target audience’s needs and preferences and offers a good UX. Research completed by Forrester found that each dollar invested in UX brings an ROI of $100 or more than 9,000%. A good website design encourages visitors to engage further with your company.
A case study that demonstrates the importance of UX in your website’s design is Airbnb. The company nearly failed in 2009 when it generated just $200 per week. The three entrepreneurs behind the company invested in UX testing and found that the poor-quality pictures they posted of different short-term rentals were causing their issues. By investing in professional photographs and a better design, the company scaled to $10 billion.
Boost Search Engine Optimization SEO
A well-designed website must also be optimized as a part of your SEO strategy. Without search engine optimization, it will be hard for people to find your website. SEO ranks your website higher in search results for a boost in organic traffic.
Mobile-Responsive Design
Most people use smartphones to search for what they want to know or find. Your website should be mobile-ready to reach more people and ensure visitors enjoy a seamless experience whether they visit on a desktop or mobile device. An expert web design agency like Krush can ensure your website’s mobile-friendly design to reach more customers.
Factors to Consider When Choosing a Website Design for Company
Finding the right website design company can seem challenging because of the numerous contenders. However, evaluating a web design agency before you sign a contract is important. Here are some key factors to consider when you choose a website design company:
Experience and Portfolio
The company you choose should be experienced with designing websites within your industry and should showcase a strong portfolio of successful projects. Assess their past work and evaluate their functionality and design. Closely review their previous work to ensure they have paid meticulous attention to detail.
Services Offered
Your website design company should offer a range of web design services for your company, including:
- Website design: Using appealing design principles to build a strong online presence
- Web development: Writing code to create websites that deliver a seamless UX
- SEO: Optimizing to help the website appear higher in search engine rankings
- Content creation: Creating valuable content regularly to keep visitors informed and attract new customers
- Ongoing maintenance: Maintaining the website to keep it functioning properly
Design Approach
A website design company’s design philosophy is critical. Your chosen company should collaborate closely to create a customized website that achieves your business’s desired visual identity. Krush partners with its clients to create websites to ensure they are unique, memorable, and leave a positive impression.
Web Development Expertise
Your chosen web design company should have extensive technical capabilities and experience with multiple web development technologies. Strong web development techniques enable your pages to load quickly to keep visitors interested and enhance your website’s ranking on Google. Web development also makes your website function seamlessly on mobile devices, tablets, and desktops since many people visit websites from various devices.
SEO Optimization
A good web design company should integrate search engine optimization into the website design process. A well-optimized website will appear higher in the rankings and reach a wider target audience than a site that doesn’t incorporate a strong SEO strategy.
Communication and Customer Service
Throughout the website design project, you should have an open communication line with your web design company. The company should be responsive to your questions and concerns and provide ongoing support throughout the process. Look for a company like Krush that prioritizes clear communication and customer service.
Cost and Budget
Web design costs and budgets are key considerations for any business. You need to ensure the project fits your company’s budget and won’t face any unexpected expenses. Krush offers a transparent pricing structure based on the scope of work and is committed to delivering projects within company budgets.
Website Design for Different Business Types
When choosing a website design company, you don’t want to select one that quickly creates a website with a one-size-fits-all approach. Instead, website design can and should work for various types of businesses based on their needs, including:
- Website design company for businesses – Different industries have industry-specific design considerations based on their business models. For example, an e-commerce company will need a customized website that differs from those of professional firms and service providers.
- Website design company for non-profits – Charitable organizations require clear messaging on their websites with donation options incorporated within their designs to make it easier for visitors to give.
- Local business website design company – Local businesses must attract customers in their areas. Web design for local businesses should be optimized to reach audiences within the business’s community rather than people elsewhere.
Website Design Company with SEO in Mind
Website design and SEO work together to increase your website’s search rankings. For example, your web design company should regularly perform research to identify and incorporate relevant keywords into the content on your website to optimize its ranking. The structure of your website and the ease of navigation can improve SEO performance because of a better UX.
The design should be mobile-friendly for search engine optimization since most people search on their smartphones and other mobile devices. Its pages should load quickly and be easy to read on multiple devices. Finally, the web design company should offer ongoing SEO strategies and services to maintain your website’s ranking and visibility. Krush studies Google’s frequently-changing algorithms and makes updates as necessary to keep its clients’ websites ranking highly. We track and analyze traffic for quantifiable results.
Website Design Company and Hosting
Web hosting is an important consideration for your website. It is a service that provides hosting technology and resources to store your files and data on a server. A website host makes your website accessible online and must implement security measures, keep the server running, and successfully transfer files to visitors’ browsers. Krush provides website design and reliable hosting solutions to ensure your website loads quickly and remains accessible.
Website Design Company FAQs
Krush is based in Oklahoma City but delivers high-quality websites for businesses nationwide. Whether your company is based in Oklahoma or elsewhere, our web design services are of the highest quality. They can help you achieve your business’s objectives.
Krush offers transparent pricing and ensures projects meet contract agreements and are within your budget. We provide free consultations to allow you to receive a custom quote for your business’s new website or website redesign.
A website’s project timeline varies based on its complexity. The simplest sites, combined with the best developers, can be done in days, maybe even hours. The more complex the site, the more time it will take. More pages, more functionality, custom codes, layouts, themes, and designs all add time. It’s hard to be certain how long any one site will take without knowing about it. However, Krush will provide a realistic timeline and keep you informed throughout the process.
Contact the Website Design Company Experts at Krush
Your business’s website is an integral part of your overall marketing strategies. It should feature high-quality, professional design, be visually appealing, and keep visitors engaged. When you choose the right website design company, they can tailor your site to meet your objectives and optimize it to reach a broader audience. This can help to increase conversions and sales through a better customer experience. To learn more about how we can help with your website design needs, contact Krush today for a free consultation.
KRUSH is a full-service strategic marketing firm and advertising agency. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!
