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Although the digital landscape has opened many new opportunities for local businesses to thrive in their industries, competition has never been greater. Search engines often show location-oriented search results first. A business that doesn’t have a strong enough online presence to rank high in searches risks losing customers to competitors. Utilizing a local SEO company can easily increase your ability to rank.
Local Search Engine Optimization (SEO) helps move a business that relies on a local market to the top of search engine results, which drives more local customer traffic to their website and e-commerce or brick-and-mortar store. Krush Marketing, a full-service marketing agency based in Oklahoma City, OK, serves clients nationwide. Our team created this guide to help business owners better understand local SEO and make an informed decision when selecting professional assistance from what’s known as a local SEO agency or a local SEO company.
How Local SEO Works
When a business owner invests in professional local SEO services, an SEO agency focused on digital marketing creates a strategy to help that business rank higher in local searches. The ultimate goal is to make the business and brand highly visible and attractive to targeted consumers searching for products and services in a geographic region and increase online and offline traffic. This type of firm can even provide mobile device optimization for greater business visibility on tablets and smartphones, which more consumers use these days for online searches.
A local SEO strategy optimizes the business’s online presence in various ways, as required by local search ranking factors. For example, most search engine algorithms rank for local searches based on the quality of the website content, business profile listings with accurate citations, and online reviews.
Why Local SEO is Important
A business must utilize local SEO tactics to succeed and grow in today’s highly competitive world. Time and again, case studies have shown that a well-thought-out local SEO campaign increases local visibility and traffic, improves lead generation and conversion rates, enhances brand awareness, and establishes credibility and trust with potential customers.
Consumers need reassurance that they’re dealing with experts with a strong history of product, service, and customer service excellence in their region. Most people believe a business that ranks high on the first page of search results has this history.
A local campaign also strengthens communities. When a local mom-and-pop shop or other small business attempts to compete against large national and international corporations that have moved into their region, they’re more likely to succeed and weather hard economic times when they use local SEO tactics. They then put the money they make back into the local economy.
What Businesses Need Local SEO the Most?
Although businesses from any industry can benefit from a local SEO company, those that rely on providing community-specific services and receiving foot traffic at brick-and-mortar locations benefit most. Businesses that need a local SEO company include:
- Retailers: Small, medium, large, and big box stores.
- Local SEO for Restaurants: Cafés, diners, and restaurants.
- Local Professionals: Dentists, Orthodontists, Doctors, Accountants, or Lawyers.
- Local SEO for Contractors: Roofing Contractors, Electricians, HVAC Contractors, Plumbers, etc.
How Local SEO Works
Many business owners believe implementing a local SEO strategy is too time-consuming or expensive. Yet, an experienced content marketing and local SEO firm won’t have any difficulty providing results quickly after a consultation that establishes the business’s purpose and industry, current needs and obstacles, and short-term and long-term goals.
To improve local search rankings, experienced professionals at a local SEO company optimize Google Business Profile (formerly Google My Business), Yahoo Local, Bing, and other online business listings. They guarantee that appropriate directories display the most current, accurate business citation details. They also create and post content that’s most relevant to the searches of members of a local target audience and manage the reputation of the business and brand through positive reviews and near-real-time responses to any feedback.
Local SEO for Specific Industries
A SEO agency that provides local SEO company services doesn’t just offer general services designed for any business. They customize each campaign to provide a digital marketing strategy specific to the business type and industry. For example, a restaurant might focus more on updating a listing with high-quality food photos, current online menus, and outstanding customer reviews. A home service contractor might mention service areas, showcase completed project galleries, and display customer testimonials.
Any local SEO company a business owner selects should do more than upload pre-existing content. They should also offer custom content creation services. For example, Krush Marketing offers various related services, including print and photography, that tailor local SEO strategies for various industries.
Local SEO vs Organic SEO
Some business owners wonder if they should invest in both local SEO and organic SEO. Local SEO specifically focuses on targeting local searches, while organic SEO addresses ranking websites based on keyword searches at a broader, national level. That said, implementing a local SEO strategy alone can help improve national search rankings. An SEO agency can help a business owner determine the best search engine optimization tactics to use based on that owner’s business type, industry, and goals.
Finding the Right Local SEO Company Near Me
Believe it or not, “local SEO company near me” has recently become a trending search phrase. Struggling business owners increasingly search for ways to stay ahead during tough economic times. Far too often, multiple residents flood an area with the same types of services, or national or international companies with more financial resources take over a local market. Yet, this scenario doesn’t have to end tragically.
An experienced team at an SEO agency can help a business attract and retain a target audience in any region. The team at Krush, for example, offers a full-service firm that provides all the digital marketing services needed to compete at any level, including web design, development and hosting, branding, print, photography, video, and social media management.
Contact Krush today about a free local SEO consultation.
Local SEO and Google My Business
Google Search is one of the most used search engines around the world. As a result, many consumers only rely on the first page of Google Search or Maps when searching for local products and services.
A Google My Business profile, now known as a Google Business Profile, displays everything a consumer might want to know in an easy-to-digest format, including the business name, location, contact details, products and services, and reviews. As a result, GBP is a critical online visibility tool.
An experienced local SEO company like Krush Marketing helps businesses optimize their GBP listing for greater first-page, above-the-fold visibility.[/vc_column_text][/vc_column][/vc_row]
Local SEO Company FAQs
An experienced team performs keyword research to understand consumers’ specific keywords and phrases best, seeking localized search results for products and services. They perform hyperlocal SEO targeting each region and specific consumers. They also create, optimize, and manage GBP and other online profiles for each location.
Local SEO is a time-consuming process that requires a business owner to understand current search trends, create a comprehensive strategy that adapts to change and make real-time updates to remain competitive. A local SEO company that offers these services professionally has the staff, time, and experience needed to make the campaign a success, regardless of any new trends that happen over time.
Choosing a Local SEO Company
Community businesses need an advantage to rise above fierce marketplace competition. A local SEO campaign developed by a professional local SEO company is an invaluable tool that can help any business quickly enjoy increased brand reputation, lead generation, traffic, and sales.
Krush Marketing is a trusted SEO agency with a proven track record. Contact Krush today for a local SEO audit, or visit their website more information.
KRUSH is a full-service strategic marketing firm and advertising agency. We specialize in SEO, branding, graphic design, media planning, photography, social media, videography, as well as website development & design. Our focus is to create strategic and innovative marketing & advertising that will surpass your expectations. Our methods will grow your brand and your bottom line. We are your strategic marketing partner. Check out our portfolio of work and contact KRUSH today!
