When to Redesign Your Website
MacGregor M., Production Manager
A question we often hear is, “Do I need to redesign my website?” While there are many valid reasons to update your website, the focus should always be on improving your business’s results. First, define a goal, like increasing your leads, to help guide the redesign decisions and garner better end results. With that in mind, here are four compelling reasons to redesign your website right now.
You want to improve your website’s lead generation.
A new design featuring the right strategically placed “calls to action” can increase the number of leads your site is generating. Including them on every page and optimizing them for mobile devices will ensure you are taking advantage of every opportunity to convert visitors into leads for your business.
Your website does not support a content marketing strategy.
Having a solid content marketing strategy is key if you want your website to rank well in the search engines. Google and the other search engines prioritize websites that are regularly updated over those that have never been updated. Keeping your site’s content fresh will help you rank higher and will show your customers that your website is trustworthy and current.
Your current website is not mobile friendly.
More people than ever are accessing the internet and making buying decisions on a mobile device. If your website is not optimized for mobile, then these customers will likely leave your site and instead opt for one that is easy to use. It is important to ensure pages load quickly and function correctly on phones and tablets. When designing for mobile we typically use responsive design, which means the site will dynamically move content around for the optimal experience based on the user’s screen size. This makes sure your site delivers a great user experience, no matter the device being used.
Your website is built on outdated technology.
Web technology is constantly being updated. If it’s been a few years since your website was updated, then chances are there are new capabilities available that you could be taking advantage of on your site. Modern websites tend to perform faster, be more secure and are more easily maintained. All of this translates to a better experience for you and your users.
A great website can take your business to the next level. At Krush, we can help you build a site that is optimized with your business goals in mind. If your site could use a redesign we can help! Give us a call at 405-603-5355 and let Krush help you get the most out of your website.