brand development that will grow your market share
According to the American Marketing Association, a brand is a “name, term, design symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” But your brand is much more than a logo. To be successful in today’s competitive landscape your brand is your culture, the values your company holds, and the perceptions your customers have of your business. A high brand preference score leads to market share growth and your ability to grow sales year over year.
There is often confusion between advertising and branding services. Marketing and advertising communicate a brand’s message. Successful branding services guide businesses in establishing the culture that will resonate with their customers; branding is at the core of every marketing effort. This ensures that every ad execution, social media post, and product package design is consistent with the established branding vision. Your brand separates your business from your competitors.
There is no one size fits all approach to branding. No two companies are alike and each business or organization requires personalized branding services. This is why it’s important to have a brand development team that understands your business, your desired business identity, and your marketing and revenue goals.
what do effective brand development services do for my business?
Builds customer loyalty: Customers are loyal to brands who share their values and offer them a memorable experience. Our OKC brand development services help businesses define their guiding principles and build a loyal customer base through consistent brand executions.
Increases awareness: It takes anywhere between five and seven exposures for a consumer to recognize and recall a company’s logo. Once the logo has been established in the mind of a consumer, it needs to be supported by executions that support your brand. Our OKC brand development services create consistent branding plans that increase awareness and recognition in the mind of your target audience.
Create a community of culture: 71% of consumers are more likely to purchase from a brand they follow or interact with on social media, which means a brand needs to have a culture to offer. This culture extends from customer service to the kinds of advertisements that are run. Creating this culture is a key component in building a consumer base that is loyal to your brand. Our OKC brand development services guide your brand through the journey of culture creation.