Digital marketing is super active and continuously changing at an alarming rate. Tons of new strategies get invented every time, influencing the nature of marketing for many businesses. This is why your business needs to keep up with the latest advancements in the industry. No one can wish to start a business today and lag…
2020 saw the world go through some significant changes that altered the digital marketing landscape. With the introduction of new technology, shopping from the comfort of your home has never been easier. Brands now face a new terrain when it comes to consumer behavior. As a digital marketer, it is necessary to stay ahead of…
Have you ever been influenced to buy a product when you saw someone you follow on social media use the product itself? If so, you have succumbed to the power of influencer marketing. You might not have even noticed they were trying to sell a product to you, but they made the product seem like…
Google Ads Or Facebook Ads? Google ads are paid advertisements that are offered by Google. These Google ads often appear when one uses the Google search engine. The paid ad is part of the search results that will pop up on Google.com. Google advertising is centered on keywords. A Facebook ad, on the other hand,…
Google’s algorithm is used to deliver you the best possible search results for a query. It uses a combination of smaller algorithms and ranking signals to match your search queries with web pages that match your search’s intent. It is essential to understand Google’s algorithm updates to optimize your site properly. Google’s algorithm is continuously…
When it comes to social media, new platforms are popping up every day. So it’s not surprising that many business owners are concerned about where they should spend most of their advertising efforts. This is especially the case when it comes to older sites like Facebook. Facebook is a platform that’s been around since 2004.…
Content is king in digital marketing. Consumers have become more revolutionized and demanding. They are slowly losing interest in sales pitches that only push them to buy a brand. They have now shifted focus to companies that deliver to relevant and valuable information. That is why content marketing is quickly gaining traction among marketers. Some…
The World of Website Design Website design is the ultimate source of business promotion. Unlike the previous days of traditional copy magazine design, this process is virtually interactive and entirely practical. There is much more than color, shape, depth, and size. Website design in today’s cyber centered world incorporates concepts that immediately activate online users’…
How do you know when design is actually good? Design is good when I like it. Next question! Hold on Buckaroo. I’ll agree your opinion is as important and valid as the next person’s but just because you like something doesn’t actually make it good design. When you like or dislike design it is simply…
What Can Brown Do for You? While it’s been several years since UPS used this as their slogan, the color brown is still very closely associated with their brand. You instantly know who you are dealing with when you see that brown uniform on your porch ringing your bell. Whether your brand has been around…