How To Increase Organic Reach On Facebook | Sep 19, 2018

In December of 2013, everything changed in Facebook land. Social media marketers were shaken to the core with disappointment and frustration when Facebook unexpectedly changed its newsfeed ranking algorithm for organic reach. Facebook claimed the change was due to its audience’s increasing demand for high quality content on its blog, but many people believe the change was put in place to force marketers to pay to promote their content. Regardless, the game has changed since 2013. The average organic reach for a Facebook post nowadays is a measly four percent, and it is likely that it will eventually decrease to... Read More >

How To Create a Successful Integrated Media Campaign | Sep 19, 2018

There is so much buzz running around about “integrated media plans”. What does that term really mean? By definition, integrated means, “to put together parts or elements to make them whole”. So how do you choose the right combination to create the perfect “integrated media campaign”? I’ve spent a couple of decades as a seller of media, and I’m now a buyer of media. Over time, I have seen so many fads or new ideas come, go as well as some that make it and stay. One thing that really seems certain for media planners, buyers, and business owners is... Read More >

Making Video Content More Engaging | Sep 19, 2018

Video content is one of the best ways to increase customer engagement. Creating high quality videos for your brand may seem daunting, so here are some quick tips you can use right away to get great results! By the end of this blog, you’ll have several new techniques to utilize to make the video content for your brand more engaging. The best filmmaking advice I, MacGregor Merritt, lead graphic designer at Krush Digital, ever received is to move your camera in interesting and unexpected ways while filming. People love to see things from unusual perspectives. This could mean getting a... Read More >

Crafting A Pr Pitch | Sep 19, 2018

Pitching can make or break a public relations professional. Writing with perfect grammar and prose is great, but if you can’t effectively pitch what you’ve written, then all the effort you put into your masterpiece is wasted. Avoid common pitching mistakes many new professionals make and excel at your pitching by taking our advice. If you follow these pitching steps from Krush’s content and community manager/PR guy, Brandon Dedmon of Oklahoma City, OK (OKC), you’ll impress yourself, your boss and clients with your results. Preparation Before you’ve begun to write a pitch, you have to write your piece. Before you... Read More >

Don’t Slip Seo Rank With April Google Change | Sep 19, 2018

For the first time ever, Google has provided SEO experts advanced notice of a change coming April 21st and it’s a BIG One. Mobile continues to grow in importance and popularity for just about all advertisers. We are shifting the way we consume information and enjoy our free time. Cruising the internet on mobile or a tablet device is the new normal. So Google is taking its effort to provide the ultimate user experience to the next level. If you have a website and you care about SEO – you need to heed to this warning: Per Google – “Starting... Read More >