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How to Choose Brand Colors | Jul 07, 2020

What Can Brown Do for You? While it’s been several years since UPS used this as their slogan, the color brown is still very closely associated with their brand. You instantly know who you are dealing with when you see that brown uniform on your porch ringing your bell. Whether your brand has been around for years or you are contemplating starting a new one, here are some considerations concerning color as it relates to your brand image. Color Matters Let’s start with the first major obstacle for many people. Color is important. Colors communicate subtle and not so subtle... Read More >

What Is SEO Marketing? | Jun 29, 2020

SEO Marketing So what Is SEO Marketing? – Well, the short answer to this question is this. Doing everything possible to get your site to the top of Google search results. When someone searches for your business or what you are selling online. Simple right! Actually it’s not so easy, and we could write volumes on the subject. Indeed many have, but for the sake of this article. We want to cover only the basics of SEO marketing to get you more familiar with it. Also, we will be focusing just on Google as our search engine. Because, with about... Read More >

Search Engine Optimization For Oklahoma City Business | Jul 19, 2019

Google, Bing, Yahoo, and a few others are the new Yellow Pages. If you own a business, you want your contact information to be the first thing the public sees when searching for your product or service. The place they are searching is the Internet, and the way they find you is your website. If you want to be found first, you need to be found on page one on a Google search. To make this happen, you need to at least know the basic concepts of search engine optimization (SEO). Search engine optimization (SEO) is the process of making... Read More >

A Few Reasons Why Advertising Doesn’t Work For Your Business | Jun 24, 2019

Over the decades there probably isn’t an advertising medium I haven’t heard clients tell me at some point - “it doesn’t work”. From radio to television commercials, billboards, newspapers, social media, and on to new media. Everything doesn’t work for some clients. Over the decades, It didn’t matter if I was selling these media commercials or trying to help a client buy the media spots. At some point, most clients have a preconceived notion that something in the media plan doesn’t work. Today we live in an immediate results society. We run a commercial and immediately our clients expect us... Read More >

Digital Advertising | May 20, 2019

Many clients ask us about digital advertising. At Krush we consider this both digital display ads as well as search/keyword and all targeting ads. For ad agencies, we scratch our heads when contemplating a display ad strategy. Statistics for display advertising are not great. What does this really mean? Many publishers sell advertising time on their mobile and websites the same way you would buy radio, cable or television advertising. They want to sell you impressions (customers by the thousands). Then in terms of basic direct response math, 1-2% of the general users will be in the market for your... Read More >