3 Tips For Advertising Design | Sep 19, 2018

The next time you are working on a new ad, consider the fact that the average person is exposed to more than 5,000 ads per day! You may ask yourself, “How can I stand out in the middle of all that noise?” Rest assured, advertising does work, as it is all about making sure the right message gets to the right person at the right time. Ads can be used to accomplish many different goals including increasing sales, nurturing leads, or increasing repeat business from existing customers. Whatever your goal may be, here are a few tips that can increase... Read More >

How To Increase Organic Reach On Facebook | Sep 19, 2018

In December of 2013, everything changed in Facebook land. Social media marketers were shaken to the core with disappointment and frustration when Facebook unexpectedly changed its newsfeed ranking algorithm for organic reach. Facebook claimed the change was due to its audience’s increasing demand for high quality content on its blog, but many people believe the change was put in place to force marketers to pay to promote their content. Regardless, the game has changed since 2013. The average organic reach for a Facebook post nowadays is a measly four percent, and it is likely that it will eventually decrease to... Read More >

How To Make An Integrated Media Campaign | Sep 19, 2018

There is so much buzz running around about “integrated media plans”. What does that term really mean? By definition, integrated means, “to put together parts or elements to make them whole”. So how do you choose the right combination to create the perfect “integrated media campaign”? I’ve spent a couple decades as a seller of media, and I’m now a buyer of media. Over time, I have seen so many fads or new ideas come, go as well as some that make it and stay. One thing that really seems certain for media planners, buyers and business owners is that... Read More >

Making Video Content More Engaging | Sep 19, 2018

Video content is one of the best ways to increase customer engagement. Creating high quality videos for your brand may seem daunting, so here are some quick tips you can use right away to get great results! By the end of this blog, you’ll have several new techniques to utilize to make the video content for your brand more engaging. The best filmmaking advice I, MacGregor Merritt, lead graphic designer at Krush Digital, ever received is to move your camera in interesting and unexpected ways while filming. People love to see things from unusual perspectives. This could mean getting a... Read More >

Crafting A Pr Pitch | Sep 19, 2018

Pitching can make or break a public relations professional. Writing with perfect grammar and prose is great, but if you can’t effectively pitch what you’ve written, then all the effort you put into your masterpiece is wasted. Avoid common pitching mistakes many new professionals make and excel at your pitching by taking our advice. If you follow these pitching steps from Krush’s content and community manager/PR guy, Brandon Dedmon of Oklahoma City, OK (OKC), you’ll impress yourself, your boss and clients with your results. Preparation Before you’ve begun to write a pitch, you have to write your piece. Before you... Read More >