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What is Local SEO? How To Improve Your Local Search Rankings | Apr 26, 2021

Local search engine optimization, or local SEO, is essential for the success of local businesses. If you serve patrons or clients in a specific area, you need to be sure that your potential customers are aware of your presence. Local SEO improves your online visibility so that people in your area can find your website. Search engine optimization involves a broad collection of techniques. While a layperson may put specific local SEO strategies in place on their own, only a professional can put together a comprehensive SEO plan. As a business owner, you may wonder what local SEO is, why... Read More >

 6 Interesting Digital Marketing Facts and Statistics For 2021 | Mar 16, 2021

Digital marketing is super active and continuously changing at an alarming rate. Tons of new strategies get invented every time, influencing the nature of marketing for many businesses. This is why your business needs to keep up with the latest advancements in the industry.  No one can wish to start a business today and lag in no time. Also, it is very disheartening to watch your competitors get ahead just because they are well informed. The big question is, how can you get to know about the new developments in your specialty?  Staying in touch with new vital marketing statistics... Read More >

Top 5 Digital Marketing Trends You Can’t Ignore In 2021 | Feb 12, 2021

2020 saw the world go through some significant changes that altered the digital marketing landscape. With the introduction of new technology, shopping from the comfort of your home has never been easier. Brands now face a new terrain when it comes to consumer behavior. As a digital marketer, it is necessary to stay ahead of the game and cater to consumers across multiple channels on a more personal level. Here are five digital marketing trends to look out for in 2021 to get a head start on your competition. Top Marketing Trends Voice Search "Alexa, find an electrician near me."... Read More >

What Is Influencer Marketing? | Jan 29, 2021

Have you ever been influenced to buy a product when you saw someone you follow on social media use the product itself? If so, you have succumbed to the power of influencer marketing. You might not have even noticed they were trying to sell a product to you, but they made the product seem like a necessity in your life, and therefore you purchased the same product they were using as a result. This is the power of influencer marketing, and over the last couple of years, it has taken social media by storm. You might be wondering what influencer... Read More >

Google Ads vs Facebook Ads: Which One Is Right For Your Business? | Jan 27, 2021

Google Ads Or Facebook Ads? Google ads are paid advertisements that are offered by Google. These Google ads often appear when one uses the Google search engine. The paid ad is part of the search results that will pop up on Google.com. Google advertising is centered on keywords. A Facebook ad, on the other hand, is advertising on the social app. Your ad targets people who are interested in the kind of content you are advertising. Therefore, your target audience finds you. For instance, when you sell shoes, Google will show your ad to people who like shoes without searching... Read More >