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When To Redesign Your Website | Sep 19, 2018

A question we often hear is, “Do I need to redesign my website?” While there are many valid reasons to update your website, the focus should always be on improving your business’s results. First, define a goal, like increasing your leads, to help guide the redesign decisions and garner better end results. With that in mind, here are four compelling reasons to redesign your website right now. You want to improve your website’s lead generation. A new design featuring the right strategically placed “calls to action” can increase the number of leads your site is generating. Including them on every... Read More >

How To Krush Your Creative Block | Sep 19, 2018

It is no secret to creatives that the river of inspiration is not always constantly flowing. Every so often, for no particular reason, you run into the still, muddy pool of stale creative waters that can sometimes leave you feeling as though you’ve run completely dry of any spark of imagination whatsoever.  It is unpleasant and frustrating– but luckily, there are a few good ways to combat the inevitable occurrence of creative block so we can get those ideas flowing again. Come at the problem with a new perspective. When you sit and stare at a problem for so long... Read More >

Not Just A Recent Grad | Sep 19, 2018

You’ve landed your first job out of college and are beginning to notice that your co-workers and employers treat you like “a college grad with no experience.” This label may be true but as a new employee, you can’t let it define you. Such a stigma can hold you back from reaching your goals. It’s time to prove this label wrong. So how do you overcome this disposition in your new job? First of all, it takes patience. You won’t understand all the systems or how the business works on your first day.  Actually, it’ll take about six months to... Read More >

Marching Your Brand Beyond The Competition | Sep 19, 2018

How far are you willing to step ahead of the pack to push your business brand to the next level? We meet with local businesses every day wanting to know how to surpass sales goals, increase brand recognition and drive market share. Business owners are passionate about their business. But often they choose to follow in the footsteps of competitors in hopes that they will be just as successful or even more successful utilizing the same marketing tactics. Are you ready to commit to standing up and doing something unique or different to take your market share to the next... Read More >

3 Tips For Advertising Design | Sep 19, 2018

The next time you are working on a new ad, consider the fact that the average person is exposed to more than 5,000 ads per day! You may ask yourself, “How can I stand out in the middle of all that noise?” Rest assured, advertising does work, as it is all about making sure the right message gets to the right person at the right time. Ads can be used to accomplish many different goals including increasing sales, nurturing leads, or increasing repeat business from existing customers. Whatever your goal may be, here are a few tips that can increase... Read More >

How To Increase Organic Reach On Facebook | Sep 19, 2018

In December of 2013, everything changed in Facebook land. Social media marketers were shaken to the core with disappointment and frustration when Facebook unexpectedly changed its newsfeed ranking algorithm for organic reach. Facebook claimed the change was due to its audience’s increasing demand for high quality content on its blog, but many people believe the change was put in place to force marketers to pay to promote their content. Regardless, the game has changed since 2013. The average organic reach for a Facebook post nowadays is a measly four percent, and it is likely that it will eventually decrease to... Read More >

Search Engine Optimization For Oklahoma City Business | Sep 19, 2018

Google, Bing, Yahoo, and a few others are the new Yellow Pages. If you own a business, you want your contact information to be the first thing the public sees when searching for your product or service. The place they are searching is the Internet, and the way they find you is your website. If you want to be found first, you need to be found on page one on a Google search. To make this happen, you need to at least know the basic concepts of search engine optimization (SEO). Search engine optimization (SEO) is the process of making... Read More >

How To Make An Integrated Media Campaign | Sep 19, 2018

There is so much buzz running around about “integrated media plans”. What does that term really mean? By definition, integrated means, “to put together parts or elements to make them whole”. So how do you choose the right combination to create the perfect “integrated media campaign”? I’ve spent a couple decades as a seller of media, and I’m now a buyer of media. Over time, I have seen so many fads or new ideas come, go as well as some that make it and stay. One thing that really seems certain for media planners, buyers and business owners is that... Read More >