Why Advertising Doesn’t Work | Jun 24, 2019

Over the decades there probably isn’t an advertising medium I haven’t heard clients tell me at some point - “it doesn’t work”. From radio to television commercials, billboards, newspaper, social media and on to new media. Everything doesn’t work for some clients. Over the decades, It didn’t matter if I was selling these media commercials or trying to help a client buy the media spots. At some point, most clients have a preconceived notion that something in the media plan doesn’t work. Today we live in an immediate results society. We run a commercial and immediately our clients expect us... Read More >

Internship Survival Guide For (And By) Interns | Apr 22, 2019

Firstly, congratulations! After searching for jobs, updating your resume and cover letter, countless interviews, and experiencing several existential crises, you’ve accepted an intern position! So, you got the job, now what? Hats off to you for pursuing an internship that will begin to build your career! We all know that juggling school, work, life, (maybe some sleep?) and now an internship is a lot to handle. Not to mention that walking into your first professional position in your field can be incredibly daunting. You aren’t sure what to expect. Do you know enough? Is agency life as cutthroat as TV... Read More >

When To Redesign Your Website | Sep 19, 2018

A question we often hear is, “Do I need to redesign my website?” While there are many valid reasons to update your website, the focus should always be on improving your business’s results. First, define a goal, like increasing your leads, to help guide the redesign decisions and garner better end results. With that in mind, here are four compelling reasons to redesign your website right now. You want to improve your website’s lead generation. A new design featuring the right strategically placed “calls to action” can increase the number of leads your site is generating. Including them on every... Read More >

How To Krush Your Creative Block | Sep 19, 2018

It is no secret to creatives that the river of inspiration is not always constantly flowing. Every so often, for no particular reason, you run into the still, muddy pool of stale creative waters that can sometimes leave you feeling as though you’ve run completely dry of any spark of imagination whatsoever.  It is unpleasant and frustrating– but luckily, there are a few good ways to combat the inevitable occurrence of creative block so we can get those ideas flowing again. Come at the problem with a new perspective. When you sit and stare at a problem for so long... Read More >

Not Just A Recent Grad | Sep 19, 2018

You’ve landed your first job out of college and are beginning to notice that your co-workers and employers treat you like “a college grad with no experience.” This label may be true but as a new employee, you can’t let it define you. Such a stigma can hold you back from reaching your goals. It’s time to prove this label wrong. So how do you overcome this disposition in your new job? First of all, it takes patience. You won’t understand all the systems or how the business works on your first day.  Actually, it’ll take about six months to... Read More >