Google, Bing, Yahoo, and a few others are the new Yellow Pages. If you own a business, you want your contact information to be the first thing the public sees when searching for your product or service. The place they are searching is the Internet, and the way they find you is your website. If you want to be found first, you need to be found on page one on a Google search. To make this happen, you need to at least know the basic concepts of search engine optimization (SEO).
Search engine optimization (SEO) is the process of making your online information look more appealing to search engines, which will ultimately get your content served before others. Getting your content on Google’s first page is a process determined by Google with an algorithm that takes over 200 points into consideration. The best search engine optimization (SEO) looks at the 200+ points, and then tries to check as many boxes as possible for Google’s approval.
How do you get first on a Google page search? The most basic SEO search optimization thing you can do is make sure your website content has text that represents what you want to be found for. Google knows what the site is about by what is written on the page. If you want to be found for plumbing, your website, at the very least, should contain the word plumbing. Simply, if the words are not on the website –your webpages will not rank for them.
The next basic SEO search optimization concept is again about content. Google is all about serving up useful information. If your content is well written and helpful – it will be served before information filled with bad writing, random photos or irrelevant subject matter. Google places a higher value on webpage content that is making changes or improvements to a website. Fresh content is a great search engine optimization (SEO) best practice. The quality of your content, and your website’s history of change, will make a difference in the way Google decides how to serve up your information.
Reliability is the next basic factor to consider when thinking in terms of search engine optimization (SEO). Google looks at where the information is coming from to establish credibility. Things like, the age of your domain name registration, and how long a domain’s registration is prepaid, can establish credibility or make you look like a risk. Google can determine how established the information provider is by looking at how a website is connected to others on the Internet. Websites that have established a more dominant presence online will seem more credible to Google. Websites that are associated with links to well-known sources of reputable information, like a university or local media source, will be considered more credible by association.
Getting the best page-one placement on a Google search is the number one priority at Krush Digital. Search engine optimization (SEO) helps people get their webpage found and moved closer to the first page during relevant keyword searches. All sources of information about a company should ultimately have search engine optimization (SEO) being configured to direct attention to the company’s website. Television commercials should display and direct people to the company’s web address. Radio ads should audibly broadcast the way to find the company’s website, and all print collateral should attempt to get people to visit the website. Click through traffic from website visitors will increase your rankings.
If you want to increase your company’s Google search rankings, call Krush Digital. We have used search engine optimization to help many companies improve search rankings in Google search results. The SEO consultation is free, and we have a few different ways to provide the help you may need.
Rusty Holzer is the Director of Operations, SEO Strategist and Co-Owner at Krush Digital in Oklahoma City, Oklahoma (OKC). Krush is a strategic media messaging company with a core focus on helping customers build up brand awareness and integrate with direct marketing sales goals.